Fueling Ad Agency New Business Through Social Media
My friend, John Sharpe, has spent nearly forty years in the ad agency business and the last twenty in business development exclusively. He is a personal friend and mentor with an impressive resume. So when John tells me that he has just read one of the most influential business development books in his lifetime, he had my attention.… Continue reading
Small to mid-size agencies have common problems when it comes to new business:
Any good salesman has to be knowledgeable about the product or service being sold. The more you know about your agency the more confidence you will have. This is a first step for those in business development and is a prerequisite to developing a plan for new business.
Fully acquaint yourself with your agency’s two most important assets: chemistry and creative.… Continue reading
Part of Steve Jobs’ 12 Rules of Success: Perform SWOT analysis. As soon as you join/start a company, make a list of strengths and weaknesses of yourself and your company on a piece of paper.
This strategic planning method, when used properly, can be a valuable tool for making decisions, setting strategy, and evaluating courses of action.… Continue reading
Nov. 3 , New York, NY
This is a rare, one-day workshop sponsored by the 4A’s. I usually conduct these workshops on-site, at individual agencies, and only do one or two of these open full-day workshop all year.
Registration is open to both 4A’s members and non 4A’s members.
Speakers for Content Marketing World 2011, recently shared some of their biggest content marketing challenges in a pre conference Q&A orchestrated by Content Development Director of the Content Marketing Institute. I’ve pulled some of the best challenges and insights from among these speakers.
Here are the top 10 to help with your content marketing challenges:
1.… Continue reading
This principle has been a key to success in my years working with new business within an agency environment.
When it comes to new business, consistency trumps perfection. Ad Agencies, the cobbler’s children who have no shoes, are very inconsistent, primarily because they tend to over-think and over-create anything associated with the agency’s brand.… Continue reading
Digital training is critical for the traditional small-to midsize advertising agencies. The strategic partnerships with digital shops have all gone by the wayside, mainly because digital agencies don’t need them any longer.
To quote Aaron Reitkopf, North American CEO of digital agency Profero, “There’s never been a better time to be in advertising, and there’s never been a worse time.”
Advertising agencies aren’t changing of their own accord, they are being changed.… Continue reading
The new business director has to be like the rudder of a ship when it comes to new business and keep it consistently focused on new business.
I have been working in ad agency new business almost my entire advertising career. I’m organized and disciplined but I’m still constantly learning new techniques that lessen distractions and increase my productivity.
Here are 9 ways that I’ve found helpful to stay focused on new business:
For a large number of ad agencies, the atmosphere is chaotic. It is an environment that is in a perpetual state of distraction. Working in this kind of climate is stressful. You’re constantly shifting from one task to the next. There are numerous interruptions and urgent requests throughout each day.… Continue reading
I'm Michael Gass, a new business consultant to advertising, digital, media and PR agencies. I help make new business EASY. Read more about me
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is The List. I highly recommend them.
I'm Michael Gass, I'm an author, speaker and a new business consultant to advertising, digital, media and PR agencies.
My social media 'home-base' is Fuel Lines, which in 3 years time grew into an influential business development blog and has been ranked among the top 100 marketing blogs in the world, according to Advertising Age’s, The Power 150.
Learn more about me
