Ad Agency New Business Success Through Positioning

Small to midsize agencies can create a position for new business through content marketing and social media.

Stephanie Holland is President and Executive Creative Director for Holland + Holland Advertising,Birmingham, Alabama. Working in an industry that is dominated by men. She is one of only 3% of the female creative directors in the country. That’s an astounding statistic given that 85% of all brand purchases are made by women.

Stephanie has found success by creating a position of expertise on marketing to women.… Continue reading

Ad Agency Compensation: The biggest frustration of CMOs

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For small to mid-size ad agencies, it’s time to address the cost of creating advertising in terms of time and money. 

All our clients want to know is this – Can your agency solve my  problems quickly and at less cost?

Advertising agencies aren’t changing of their own accord, they are being changed. We’ve seen digital technology bring about fundamental change to the news industry, then the music industry. Now seismic change is being forced upon the advertising industry. 

Ad industry downsized.Continue reading