25 Tips for Driving Traffic to Your Ad Agency’s Blog

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Your ad agency’s blog should be a central component to your social media strategy for new business. It is the site that you want to bring your prospective client audience to, the gateway and face of your agency.

“Build it and they will come,” is not the answer to generate traffic to your agency’s blog. You must employ proactive tactics to create awareness and interest among prospective clients. The more traffic that you can generate, from among your target audience, the more inbound new business leads that will follow.… Continue reading

Web Analytics for Ad Agency New Business

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Analytics is a crucial component to successfully generating traffic to your agency’s blog and Website and inbound new business leads. But for many agencies, best practices for using analytics is little understood.

A good resource is the Interactive Advertising Bureau (IAB). Their IAB SmartBrief is one of the daily e-mail newsletters that I receive. It always has helpful information “what you need to know” about analytic practices, trends and  research pertinent to your agency and your clients.… Continue reading

Ad Agencies Should Take Note, Social Media Metrics Neglected by Most

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If you don’t measure it you can’t improve it.

Metrics are an important component for the use of social media for your agency as well as for your clients. Especially  measuring for ROI in regards to the amount of time that must be invested. You would think this would be a no brainer. But according to a recent a survey by  Mzinga and Babson Executive Education, a whopping 84% of professionals do not measure ROI for social media.… Continue reading

8 SEO Writing Tips to Help Prospects Find Your Ad Agency

Positioning your agency to be found is an important component to generating new business.

I’ve previously shared a number of times that we are experiencing a new paradigm shift for how agency new business is acquired. It’s now even more important for prospects to be able to find your agency than it is to chase it. Creating an appealing online footprint, for your best prospects to be drawn to your agency and its services.

That makes SEO among vitally important as a new business component to your agency.… Continue reading