Fueling Ad Agency New Business Through Social Media
A total of 430 advertising agency executives participated in the 2010 Advertising Agency New Business Survey.
The survey was sent by e-mail to a database of over 10,093 U.S. full service advertising agencies ranging in staff size from 5 to 350 full-time employees. The survey closed end of day, December 31, 2010.… Continue reading
The University of Massachusetts Dartmouth’s Center for Marketing Research conducted a nationwide telephone survey in 2009 of those companies named by Inc. Magazine to the Inc. 500 list. According to the study,
The report also shows that the fastest growing private companies are adopting social media 4 times faster than the largest public companies.… Continue reading
Recently I conducted my Fuel Lines: 2009 Reader Survey. A special thanks to all who took time to participate and provide their feedback and insight. This information has already been a big help. A new design for Fuel Lines is already underway as well as a review of current features and needed updates for better communications, resources and tools for ad agency new business.
These are actually responses to an open question, “How can I make my blog better” that I thought you may enjoy scanning through:
I am eager to make my blog better and more relevant to your needs and interests. But to do that, I need your input. That’s why I have created this 2009 Reader Survey.
I would like to ask you for a favor. Would you please take a few minutes to fill out the survey? By doing so, you will be helping me make my posts even more interesting and relevant to you.
Your input is important to me.… Continue reading
Reardon Smith Whitaker (RSW) a lead generation/business development consultancy. Their U.S. managing director, Mark Sneider, recently made me aware of RSW’s third annual “Clients Perspective on Agencies” Survey. Mark thought there would be some good nuggets of in information for FUEL LINE readers.
The 2008 Client’s Perspective on Agencies was completed by 184 key marketing decision makers from across the United States during November, 2008.
Below are the top 25 ad agency new business research and white paper reports for 2008 according to our FUEL LINE readers. Each report is provided as a downloadable PDF.
2008 Advertising Agency New Business Survey
Survey: Agency CEOs worried about the economy
RSW Agency Outlook Survey 2008
A Client’s Perspective: Economic Survey 2008
Digital Reality: the Path to Future High Performance in Advertising
Press Releases: How news is found, tagged, and shared
Agencies are the hurdle to faster adoption of new/emerging media
How the Best Agencies Do It: Promotion
The Intelligent New Business Survey 2007
Your Agency’s Most Important Client
Not a Business Development Director, But a Chief Marketing Officer
When asked about their top three sources for new business, most agencies picked the traditional methods such as referrals, networking and presentations.
Observation: Even when the traditional methods are not working and the growing popularity of new media, agencies have been slow to change their new business practices.
Download 2008 Advertising Agency New Business Survey Report
Michael Gass Consulting recently sponsored the 2008 Advertising Agency New Business Survey, a national online survey of small to midsize advertising agencies. The purpose of the survey was to gain insight into the perceptions and trends regarding agency new business in light of the current tumultuous economic climate.
Our sample came from a database of 4,955 U.S.… Continue reading
Of the reasons why it was “harder or a lot harder” to obtain new business, the majority of agencies said prospects were more difficult to reach and there was fewer new business opportunities.
Observation: Agencies tend to put new business practices on the back burner when times are good and they are busy. Then attempt to jump-start their new business pipeline in difficult times. When we experience a down market usually agency referral business dries up.
Download 2008 Advertising Agency New Business Survey Report
Michael Gass Consulting recently sponsored the 2008 Advertising Agency New Business Survey, a national online survey of small to midsize advertising agencies. The purpose of the survey was to gain insight into the perceptions and trends regarding agency new business in light of the current tumultuous economic climate.
Our sample came from a database of 4,955 U.S.… Continue reading
Over half of agencies surveyed said that obtaining new business was “harder” or “a lot harder” than it was in 2007.
Observation: Traditional methods of obtaining new business has not been effective. The rise in popularity of new media plus the state of the economy has accelerated marketing budgets move to online. According to current research, traditional ad agencies are not digitally prepared.
Download 2008 Advertising Agency New Business Survey Report
Michael Gass Consulting recently sponsored the 2008 Advertising Agency New
Business Survey, a national online survey of small to midsize advertising agencies.
The purpose of the survey was to gain insight into the perceptions and trends regarding agency new business in light of the current tumultuous economic climate.
Our sample came from a database of 4,955 U.S.… Continue reading
Comparing 2008 to 2007, half of agency CEOs/New Business Directors indicate that their business is “down” or “down significantly.”
Observation: With current market conditions there will be many more months in the downturn of agency new business.
Download 2008 Advertising Agency New Business Survey Report
Michael Gass Consulting recently sponsored the 2008 Advertising Agency New Business Survey, a national online survey of small to midsize advertising agencies. The purpose of the survey was to gain insight into the perceptions and trends regarding agency new business in light of the current tumultuous economic climate.
Our sample came from a database of 4,955 U.S.… Continue reading
I'm Michael Gass, a new business consultant to advertising, digital, media and PR agencies. I help make new business EASY. Read more about me
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is The List. I highly recommend them.
I'm Michael Gass, I'm an author, speaker and a new business consultant to advertising, digital, media and PR agencies.
My social media 'home-base' is Fuel Lines, which in 3 years time grew into an influential business development blog and has been ranked among the top 100 marketing blogs in the world, according to Advertising Age’s, The Power 150.
Learn more about me
