Fueling Ad Agency New Business Through Social Media
By Steve Congdon
From time to time you will find yourself looking for an ad agency new business development job. Either you’re at an agency and unhappy. Or, you’re on the streets, trying to find your next position.
From time to time I get a retained recruiting assignment from a firm. Agencies appreciate this as they now have a practiced hand that helps them find effective new business leaders.… Continue reading
I’ve often found that new business development people often lack experience. They also usually have responsibilities other than new business development.
If this is your situation, I’ve pulled together a list of brief steps to help you to get a jump-start for your new position.
1. Develop a SWOT analysis and conduct staff interviews.… Continue reading
McKinney is an independent advertising agency based in Durham, North Carolina. It was founded in 1969 by Charles “Chick” McKinney, the agency is now independently owned by a management team led by Brad Brinegar, CEO. It has been recognized as one of the nine best agencies in the country by Advertising Age
In 2003, McKinney became one of the first agencies to pioneer connection planning, which determines the most innovative and creative ways of bringing brands and people together in mutually beneficial ways - ADWEEK
In that same year, McKinney hired a group of interactive experts and injected them into the agency’s existing disciplines.
Ad Age recently released the results of the best places to work in marketing and media. Any advertising agency, media owner or marketer with more than 50 full-time employees was eligible to enter. Rankings were determined through the use of employer and employee surveys with 150 companies participating and just under 12,000 employee responses. Boston ad agencies dominated the top spots in this years rankings.… Continue reading
This principle has been a key to success in my years working with new business within an agency environment.
When it comes to new business, consistency trumps perfection. Ad Agencies, the cobbler’s children who have no shoes, are very inconsistent, primarily because they tend to over-think and over-create anything associated with the agency’s brand.… Continue reading
There were over 100,000+ page views for FUEL LINES in the first few months of the year. As signs of economic recovery are on the horizon small to midsize ad agencies, digital agencies and PR firms are even more focused on new business. Because many agencies were late to get on board the social media wagon, they are also searching for social media resources that will help them get up to speed quickly.… Continue reading
According to a recent 4A’s and Arnold Worldwide Survey: Seven in 10 of those surveyed would return a call to a recruiter, three in 10 of the employee ranks will no longer work for that agency within a year, and nearly all believe there are few obstacles to finding a new job because of the improving economy.
Social Media = transparency and you can’t be more transparent than ad agency CEO Bob Hoffman
Recently I was introduced to the blog, The Ad Contrarian, cranky opinions and advice from the CEO of a pretty big ad agency. Bob Hoffman the author is CEO of Hoffman/Lewis advertising in San Francisco and St. Louis. He is the author of the book by the same name, The Ad Contrarian. Bob has a growing following as one fan recently wrote, “Your no b.s., take-no-prisoners approach to our business is entertaining, informative, and spot-on…”
You see a personal side of Bob through his blog.… Continue reading
The job of ad agency new business directors is becoming very difficult and complex. A significant paradigm shift is taking place that impacts how ad agencies acquire new business and the knowledge and skills new business rainmakers need to make it happen:
I'm Michael Gass, a new business consultant to advertising, digital, media and PR agencies. I help make new business EASY. Read more about me
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is The List. I highly recommend them.
I'm Michael Gass, I'm an author, speaker and a new business consultant to advertising, digital, media and PR agencies.
My social media 'home-base' is Fuel Lines, which in 3 years time grew into an influential business development blog and has been ranked among the top 100 marketing blogs in the world, according to Advertising Age’s, The Power 150.
Learn more about me
