Fueling Ad Agency New Business Through Social Media
The popularity of cloud based storage has soared in popularity. People’s appetites have dramatically shifted from having access to physical content to digital content delivered to multiple devices and that is good for those charged with new business because it has created a multiplicity of cloud based solutions.
People are more concerned about storing digital content.
I’m going on my 5th year of creating content for my blog. I’ve found that my reading always seems to help fuel my writing and inspire ideas.
So first and foremost, establish a focused reading program that is centered around a specific target audience. When you do, finding resources and developing content becomes mush easier because it is focused.… Continue reading
How important is Skype? Bill Gates personally pushed for the Skype deal, the biggest purchase in Microsoft’s history. It seems to have a very bright future and should remain on your list of tools to watch and warrant your participation.
“The idea of video conferencing is going to get so much better than it is today.
I recently spoke to a group of ad agency owners. I was amazed to learn that none of them had a written new business plan. That’s inconceivable to me. If you have no plan you can’t measure what you’re doing, there’s no real strategy behind your new business activities, no focus or direction.
“He who fails to plan, is planning to fail” - Winston Churchill
If you want to build a consistent pipeline for lead generation and new business opportunities for your agency you must have a game plan in place.… Continue reading
The List is a B2B sales lead generation resource with access to over 108,000 marketing, advertising, and media decision makers. Subscribers use the corporate decision makers contact database to generate sales leads and target new business prospects.
The List is one of the better services that I’ve used when I was leading new business efforts for a number of agencies.… Continue reading
A blog is certainly the most critical component to fuel agency new business through social media. How? As a powerful traffic generator. Traffic = leads and leads = new business opportunities.
In a survey of business technology marketing executives by the research firm MarketingSherpa, blogs were voted the No. 4 tool for generating sales leads.
Your blog has the potential to create more web traffic than your agency’s website ever could.… Continue reading
Online business cards allows an easier and more efficient way to share, receive, organize and even track your cards than their printed counterpart. Online business card services are now providing programs that mimics the action of handing out a paper business card as close as possible. All that is needed to share your card is an email address.… Continue reading
Social Media = transparency and you can’t be more transparent than ad agency CEO Bob Hoffman
Recently I was introduced to the blog, The Ad Contrarian, cranky opinions and advice from the CEO of a pretty big ad agency. Bob Hoffman the author is CEO of Hoffman/Lewis advertising in San Francisco and St. Louis. He is the author of the book by the same name, The Ad Contrarian. Bob has a growing following as one fan recently wrote, “Your no b.s., take-no-prisoners approach to our business is entertaining, informative, and spot-on…”
You see a personal side of Bob through his blog.… Continue reading
For the past 3 years Twitter has been the leading traffic generator to my Fuel Lines blog. It definitely needs to be part of your agency’s overall social media marketing strategy.
The following are seven of my personal tips to help make Twitter more effective for your agency’s new business:
I'm Michael Gass, a new business consultant to advertising, digital, media and PR agencies. I help make new business EASY. Read more about me
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is The List. I highly recommend them.
I'm Michael Gass, I'm an author, speaker and a new business consultant to advertising, digital, media and PR agencies.
My social media 'home-base' is Fuel Lines, which in 3 years time grew into an influential business development blog and has been ranked among the top 100 marketing blogs in the world, according to Advertising Age’s, The Power 150.
Learn more about me
