12 LinkedIn Improvements for Ad Agency New Business

LinkedIn 277% More Effective for Lead Generation Than Facebook and Twitter.

In a study conducted by Hubspot, LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, almost 3 times higher (277%) than both Twitter (.69%) and Facebook (.77%).

200 million leads were generated on LinkedIn last year, according to their Advertising Chief, Jim Lister.

LinkedIn is an important social media platform for agency new business that helps you to:

  • Re-establish older connections with past colleagues and clients.

    • … Continue reading

Validation for the World’s First Creative Ad Agency Built on Crowdsourcing Principles

A new business model for ad agencies that combines the best of what a creative agency can do and the best of what crowdsourcing can offer.

Havas, a leading advertising holding group, sees enormous potential in a new model for advertising agencies. They have announced acquisition of Victors & Spoils, the world’s first creative advertising agency built upon crowdsourcing principles.

“When an industry goes through a revolution, you can either sit and watch it happen or embrace the exciting new business models at the forefront of that revolution.

… Continue reading

Green Marketing and Social Media Creates New Business for Phoenix Ad Agency

It’s always helpful to hear how agencies have used social media to create new business opportunities, a point of differentiation and a positioning of expertise.

Park&Co is a full-service advertising agency in Phoenix, Arizona. They were your typical small to mid-size agency and no real difference from most of their competitors. There was no perception among their prospective client audience of having any expertise. But, their use of social media, over the past three years has rapidly changed their business and has impacted new business.… Continue reading

Ad Agencies Should Be Pricing On Purpose for New Business

The biggest frustration among CMOs is agency compensation and that impacts new business. 

John Winsor, CEO of Victors & Spoils, the world’s first creative (ad) agency built on crowd sourcing principles and former VP/Executive Director of Strategy and Innovation at Crispin, Porter + Bogusky. John addressed the future of advertising agency compensation head on in a recent article, Fees, Lies and Advertising, where he states,

“Businesses act based on the way they are compensated. And, the majority of agencies are compensated by selling their people’s time.

… Continue reading

Study: The Top Five Causes of Friction in Client and Ad Agency Relationships

The evolution of the advertising industry demands that traditional agency services and client relationships evolve as well.

Only 9% of marketers believe traditional ad agencies are doing a good job of evolving and extending their service capabilities.

Marketing has become more complex. Traditional agencies must have new skills and fresh approaches to meet these new challenges. The “More Gain, Less Strain” survey offers a clearer picture on how traditional agencies are being challenged in their retention of client relationships.… Continue reading

It is time for ad agencies to pay attention to Pinterest

Pinterest has great potential for ad agencies: storyboards, branding strategies, concept ideas, campaign ideas, design ideas, even organizing agency pitches.

Time Magazine named Pinterest one of the top 50 websites for 2011. It is one of the hottest new social media sites with enduring specialties that qualifies it as the next ‘Twitter.’  Its value through venture financing has soared from $40 million to over $200 million in only a few months.

Pinterest (pronounced to rhyme with interest) is a vision board-styled social photo sharing website and app where users can create and manage theme-based image collections.

… Continue reading

Content Marketing is Hard Work: 4 Tips to Make it Easier

3778682633_aa742d406f_b

Content marketing is the wave of the future for ad agency new business, but to have success you will need to make advance preparations to consistently deliver quality content.  

I’ve recently written my 650th blog post article. I have a sense of jubilation mainly because I had been battling one of the most serious bouts of “writers block” since starting my blog. I had dealt with this dreaded writers malady in the past but I have never had this much trouble overcoming it.… Continue reading

Think Multiscreen for Ad Agency New Business

Photo Credit: mbiebusch

Keeping up with mobile technology and how it impacts consumer behavior is important because it inevitably effects how ad agencies will be reaching prospects in the near future. 

“Most marketers are still struggling to figure out how to truly capitalize on the opportunities represented by long-form video and — more recently — social content. Now, a new imperative is clear, especially for those spending heavily on TV. Content and experiences that move seamlessly from one screen to another are an absolute must.”  Jeremy Lockhorn, VP Emerging Media, Razorfish

Consumers’ use of emerging media driven by new technologies is moving at such a lightning pace that it’s difficult for agencies and the brands they represent to keep up.… Continue reading

20 Top Inbound Marketing Resources for the Paradigm Shift in Ad Agency New Business

Intersection Consulting

Advertising agencies, PR firms and digital shops should reverse their new business efforts from “Outbound Marketing” techniques to “Inbound Marketing.”

There is a dramatic paradigm shift for acquiring new business opportunities for advertising agencies, digital shops and PR firms. Agencies need to rethink their approach to new business and intensify their focus on inbound tactics, such as creating magnetic content that will attract prospective clients, rather than relying on the traditional interruption model which consumers are responding to less and less.… Continue reading

IBM Study: The 4 key challenges that CMOs everywhere are confronting

As CMOs struggle there is a window of opportunity for ad agency new business. 

A new IBM study of more than 1,700 chief marketing officers reveals that most CMOs are well aware of the changing marketing landscape and the need to make fundamental changes to traditional marketing methods of brand and product marketing.  But they are struggling to respond. Their unpreparedness to manage these key changes in the marketing arena presents a great opportunity for advertising agencies, PR firms and digital shops.… Continue reading