Fueling Ad Agency New Business Through Social Media
I make it a point to check my blog statistics each day. Often, I’m checking my stats every couple of hours when I have posted new content. Traffic statistics will show whether my content marketing is working and how I can improve.
1.… Continue reading
Most agency business development directors have a marketing strategy and are becoming competent with an inbound lead generation strategy that has as its centerpiece – content marketing. Understanding search engines is an important part to content marketing and blogging. Therefore, it is important for business development directors to become familiar with how search engines work and keep up with what is going on.
Speakers for Content Marketing World 2011, recently shared some of their biggest content marketing challenges in a pre conference Q&A orchestrated by Content Development Director of the Content Marketing Institute. I’ve pulled some of the best challenges and insights from among these speakers.
Here are the top 10 to help with your content marketing challenges:
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Your agency’s website is your online brochure, the place to present credentials, capabilities and most importantly your agency’s creative work. Not only is it the place prospects and clients go to learn more about your agency and its services, but it has a huge impact on their ultimate purchase decision.
For professional services firms, “74% of buyers report the service provider’s website holds at least “some influence” over their ultimate decision to buy services from the provider.” – Raintoday.com
An agency’s website provides the opportunity for your prospective clients to look under-the-hood, kick the tires and check out the upholstery on their own timetable.… Continue reading
Your ad agency’s blog should be a central component to your social media strategy for new business. It is the site that you want to bring your prospective client audience to, the gateway and face of your agency.
“Build it and they will come,” is not the answer to generate traffic to your agency’s blog. You must employ proactive tactics to create awareness and interest among prospective clients. The more traffic that you can generate, from among your target audience, the more inbound new business leads that will follow.… Continue reading
First: Ad Agencies Need to Answer One Question Before They Blog
I believe ad agencies need an integrated social media strategy for ad agency new business. An agency blog is the central platform. The place you can drive targeted online traffic through SEO, Twitter, email newsletters, Facebook and LinkedIn. The blog becomes the “gateway” to your agency.
To create an agency blog that will be successful in generating traffic and a consistent flow of leads, you first will need to answer one simple question.… Continue reading
I recently read and interesting blog post article written by Chad Levitt, titled, “Cut Your Marketing Budget to Zero and Still Generate Leads.” Chad interviews the VP of Marketing at Hubspot.com, Mike Volpe. Mike shares why traditional outbound marketing is dying and inbound marketing is growing.
Below are some nuggets from that interview that I hope will be of help as you evaluate your ad agency’s new business initiatives.
Outbound Marketing - “Cold calls, TV ads, email list rentals – is becoming less and less effective because people are becoming better at blocking out those channels with tools like caller ID, TiVo, and spam blockers.”
Inbound Marketing - ”Marketing analytics are critical because you need to know what is performing and what is not performing so you can optimize and improve your overall results.”
“Outbound marketing still works.… Continue reading
I'm Michael Gass, a new business consultant to advertising, digital, media and PR agencies. I help make new business EASY. Read more about me
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is The List. I highly recommend them.
I'm Michael Gass, I'm an author, speaker and a new business consultant to advertising, digital, media and PR agencies.
My social media 'home-base' is Fuel Lines, which in 3 years time grew into an influential business development blog and has been ranked among the top 100 marketing blogs in the world, according to Advertising Age’s, The Power 150.
Learn more about me
