Fueling Ad Agency New Business Through Social Media
Carmine Gallo’s book, The Presentation Secrets of Steve Jobs is a must read. There’s much to learn from Jobs presentation tactics and style since delivering. Applying his simple formula can greatly improve any agency’s pitch and help them to stand out from the rest.
“You’re time is limited so don’t waste it living someone else’s life.
Without a doubt an industry trade show or conference has been a beneficial professional networking event for business opportunities. Social media has transformed these events and taken them to a new level.
“I think social media is changing the nature of interaction surrounding conventions,” said Steven Paganelli, vice president of business development-DMOs/CVBs for the Washington, D.C.-based, TIG Global. “Certainly, the opportunity to connect on a higher, more meaningful level face-to-face has always been at the heart of meetings and conventions, but social media tools and new technologies are making it easier for delegates to move beyond their comfort zone to meet new contacts, share ideas and engage in these events in deeper ways.”
In an American Express OPEN Forum article, Scott Belsky, Founder and CEO of Behance, shares insights from his 4-day experience at this year’s South By Southwest Interactive Conference.… Continue reading
“Lee” Iacocca is an American businessman and pitchman, known for his revival of the Chrysler Corporation in the 1980s. He served as President and CEO from 1978 and additionally as chairman from 1979, until his retirement at the end of 1992. He is one of the most famous business people in the world
Iacocca’s business success—saving Chrysler and reinvigorating the American automobile industry in the 1980s—has also become a staple of B-school “case studies.” And most analysts agree a key ingredient—what Iacocca himself called “my most important management tool” —was the spoken word.
To facilitate more of these opportunities its important for you to understand and meet the needs of event organizers. Here are 7 traits that event organizers need and will appreciate:
1. Promote the event. Event organizers will be more adapt to invite you as a guest speaker if they see you how you promote other events.… Continue reading
A lot of agency presentations are nothing but recycled insights, predictable services, with the same agency speak, nothing note worthy or memorable for an audience that must be bored out of their minds. I wonder how much new business opportunities were squandered because of boring ad agency presentations.
If you want to reach your audience, you must have something significant to say that you are passionate about, genuine passion will attract attention and attention will lead to action.
Every new business pitch should do three things: inform, educate and entertain.
BusinessWeek.com columnist Carmine Gallo reveals the techniques that have turned Apple CEO, Steve Jobs, into one of the world’s corporate presenters. There are some helpful nuggets that will add punch to your next agency pitch.
Here is the ‘Readers Digest’ version of his 10 Ways to Sell Your Ideas the Steve Jobs Way:
“Be honest, be authentic, and speak from your passion … that’s the advice from Mark Hurst, entrepreneur and writer. He says, “People at events are hungry for authenticity.”
Mark provides the following exercise for anyone who wants to genuinely connect with their audience:
I'm Michael Gass, a new business consultant to advertising, digital, media and PR agencies. I help make new business EASY. Read more about me
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is The List. I highly recommend them.
I'm Michael Gass, I'm an author, speaker and a new business consultant to advertising, digital, media and PR agencies.
My social media 'home-base' is Fuel Lines, which in 3 years time grew into an influential business development blog and has been ranked among the top 100 marketing blogs in the world, according to Advertising Age’s, The Power 150.
Learn more about me
