A Not To-Do List for Ad Agency New Business

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If you want to have a productive new business program, you must decide what you are not going to do.

Most everyone has a “To-Do List.”  But it can be helpful to periodically create a “Not To-Do List.” Simply make an assessment of all of the non-productive things you are currently doing that need to be eliminated.

“Deciding what not to do can be crucial to getting things done.”

Here are some things that I have found helpful creating my own Not-To-Do List:

  1. Review the previous year’s calendar of activities and evaluate which of your activities produced the best results for new business and which didn’t.

    2. … Continue reading

9 Ways to Stay Focused on Ad Agency New Business

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It is hard to stay focused and productive with so many workplace distractions such as laptops, smartphones, tablets and social media.

The new business director has to be like the rudder of a ship when it comes to new business and keep it consistently focused on new business.

I have been working in ad agency new business almost my entire advertising career. I’m   organized and disciplined but I’m  still constantly learning new techniques that lessen distractions and increase my productivity. 

Here are 9 ways that I’ve found helpful to stay focused on new business:

  1. Create an game plan every day.

    2. … Continue reading

When it comes to new business Ad Agencies are ADHD

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ADHD is a problem with inattentiveness, over-activity, impulsivity, or a combination – It also is descriptive of most advertising agencies, especially when it comes to new business.

For a large number of ad agencies, the atmosphere is chaotic. It is an environment that is in a perpetual state of distraction. Working in this kind of climate is stressful. You’re constantly shifting from one task to the next. There are numerous interruptions and urgent requests throughout each day.… Continue reading

Multitasking Kills Productivity and That’s Bad for New Business

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Research shows that the more you multitask, the worse you are at it and that can be bad for ad agency new business.

In some situations multitasking is deadly. I recently read of a well-known plastic surgeon who was killed when he accidentally drove his car over a cliff while sending a Twitter message about his dog. Most of us understand the dangers of multitasking while driving but many don’t realize that multitasking can be killing productivity.… Continue reading

The number one reason ad agencies new business plans fail

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Why new business plans tend to fail and what you can do about it.

For ad agencies that have a new business plan, the majority fall short in its implementation. The reason? According to a poll conducted by Mirren Business Development , when asked “What is the primary reason new business plans fail?”, 57% responded that it was a lack of discipline/accountability followed a lack of team commitment – 21%.

Here are 20 tips to overcome the lack of discipline/accountability and team commitment assuring success implementing a new business plan for your agency: 

  1. Set goals that are realistically achievable within the culture and resources of the agency.

    2. … Continue reading

Vacationing for Ad Agency New Business

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Hopefully my personal experience can provide you with some ideas for you can keep your social media | new business program churning even while on vacation.

As I was preparing to write this post, I noticed that Edward Boches, Mullen’s Chief Creative Office,  had disconnected for a short period from his social media activity and described his experience in this blog article, “Random Thoughts from a Summer Vacation.”

Edward writes, “Ironically while social media connects us to strangers it isolates us from the people we’re closest to.

… Continue reading

7 Ways to Stay Connected for Ad Agency New Business

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Some simple tips to stay connected and be available for prospects while you are traveling. 

Many agency CEOs and those charged with agency new business are traveling a lot these days. I just returned from an overseas trip and it was important for me to stay connected to my own social media new business network.

My on-the-road my basic equipment consists of:

  • A MacBook 13″, easier to use at airports and lunch counters. I prefer using my Mac when I write even when traveling.

    • … Continue reading

10 Tips to Create a Consistent Ad Agency New Business Program

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“Consistency is a key component to ad agency new business. Consistency is more important than perfection.”

Your agency’s new business program must be sustainable at the times when your agency is at its busiest. Too often new business development is put on the back burner until existing business decreases and a downturn begins. That creates a roller coaster effect on your agency’s pipeline of prospects which impacts agency income and causes you to accept the wrong type of client, from the wrong pool of prospects which do not fit your agency’s strengths and core competencies.… Continue reading

Reading Can Fuel Your Writing for Ad Agency New Business

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“Okay, I believe that content marketing can create significant traffic to my agency’s blog and generate inbound new business leads. But my main concern is that I wont have enough to write about that would be of interest to my audience. What should I do?”

I’ve been writing about ad agency new business for four years. My wife will occassoinaly ask how can I possibly have anything more to write about regarding “ad agency new business”.… Continue reading

Recycling Older Posts and Articles for Ad Agency New Business

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Keeping older content alive can provide additional fuel your agency’s inbound lead generation program through social media. It also greatly enhances the return on your writing time investment.

Some of the most helpful tips on blog writing I have found online from resources as old as 1996. In a day when blog content that was published only a few months, it is often discounted as being old. If it is content that has been generated over six months it is considered ancient.… Continue reading