Mark Schaefer Addresses the Controversial Subject of Scoring Social Media Influence

Klout score has become a new way of matching relevant influencers to relevant brands by providing a social media score.

Social media measurement is a topic of importance and warrants the attention and participation of the advertising industry.

I conducted the following interview of Mark Schaefer, an internationally known business author, marketing consultant and college professor. Mark is the author of the best-selling book, “The Return On Influence: The revolutionary power of Klout, social scoring and influence marketing.”

Here is my review of this book:

Mark Schaefer is to be commended.… Continue reading

The Single Most Important Twitter Tool for Ad Agency New Business

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TweetAdder is one of the most important tools you can use to build a targeted following on Twitter. 

There are hundreds of 3rd party tools for Twitter, but one stands out above the rest as the most productive for using Twitter for new business.

You don’t want followers just to have followers. Inbound lead generation will only happen if the bulk of your followers are your agency’s best prospects.

TweetAdder is a software program that charges a one-time fee to download and use this tool to build a Twitter database of people to follow.… Continue reading

An Important Question is Raised as Social Media Loses Trey Pennington to Suicide

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The Sunday of Labor Day weekend was a very sad day for the social media community. We lost one of our All-Stars and that raises the question; ” Just how real are online relationships created through social media?”

According to news sources, on Sunday morning, around 11 am, Labor Day weekend, Greenville, S.C. Police received a call that there was a man in possession of a gun at the Second Presbyterian Church on River Street.

… Continue reading

101 Insights from the 2011 Mirren New Business Conference

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The reader’s digest version of the top insights from the largest agency new business conference of the year.

The 2011 Mirren New Business Conference was recently held in NYC. With over 400 advertising agencies represented, this is the premiere event of the year for agency new business. Over 400 agencies were represented for this 3 day event that included 30 sessions.

Wish you could have been there? I thought the next best thing for those who missed it would be sharing some of insights gleaned from the attendees who were Twittering live from  the conference using the Twitter hashtag #MIRREN, sharing some of the best-of-the best information.… Continue reading

5 Ways to Recycle Older Content for Ad Agency New Business

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Continue to generate a great return on your time investment, writing for your agency’s blog, by recycling older content.

As you write your posts, learn to write “ever-green” to give the content a long shelf life. I recently wrote a post, 50 of the Best Insights from Ad Age’s First Ever Small Agency Conference, the first ever small agency conference sponsored by Ad Age. Even though this was a one-day conference, I purposefully wrote the post in a way that would allow the content to be used for a much longer period of time.… Continue reading

Twitter Study Provides Data for Ad Agency New Business

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Understanding how your prospects are using Twitter and what personal data they are willing to share can boost its use for ad agency new business.

Sysomos is the leading provider of social media monitoring and analytics technology. They have analyzed more than a billion tweets generated by over 20 million Twitter users in 2010. This included bio, website address and location information (both textual and lat / long) disclosed in their profile pages to see how many details Twitter users were divulging.… Continue reading

My Twitter Formula for Ad Agency New Business

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How to engage Twitter with purpose and intention for agency new business.

Twitter is the leading traffic generator to my blog Fuel Lines. Out of 30,000 monthly page views, Twitter easily delivers more than half of my blog’s traffic.

Twitter, like SEO, also delivers highly targeted traffic to my blog.  My tweets are specific to a clearly defined audience, ad agencies.

When I first started using Twitter I stumbled upon a ‘twitter engagement formula‘ shared by an educational consultant, Angela Maiers.… Continue reading

ADWEEK.COM: All 61 Ads from Super Bowl 2011 in 2 Minutes

ADWEEK and the Mullen agency create excellent awareness for themselves through the Super Bowl and their use of social media.

ADWEEK’s video generated over 60,000 views in 1.5 days. There were over 47,000 Tweets that used #brandbowl hashtag and over 18,000 people who visited their site during game night. Not bad exposure for Mullen.

In case you missed them, this Adweek.com video provides the ‘Readers Digest’ version of the 2011 Superbowl Ads, a quick look through all 61 adds in 2 minutes.… Continue reading

Find Prospects Using TweetAdder for Ad Agency New Business

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A tool that will allow you to find and build Twitter followers that are new business prospects for your agency is TweetAdder.

TwitterAdder is a simple to use software program. This tool does a great job in allowing you to build a data base of highly targeted prospects for you to follow on Twitter.

Execute searches for people/companies to follow on Twitter:

  • By geographic location. Target companies, key executives within your particular market.
  • By profile data (i.e.

    • … Continue reading

5 Tips for Handling Social Media Negativity for Ad Agency New Business

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You can’t let a few negative people dictate how you use social media for ad agency new business.

Unless you are Rush Limbaugh, most of us don’t enjoy having others say negative things about us. We have a desire to be liked. But please know that if  you participate in social media you are guaranteed to get some negative comments. The larger your followers, the more negative comments you can expect.

Some of this negativity can be very rude and nasty.… Continue reading