Survey: Economy Improving, New Business is Up for Small to Midsize Ad Agencies

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Having endured one of the harshest economic periods since the great depression, agencies are reporting that 2011 is off to a better start.

A total of 430 advertising agency executives participated in the 2010 Advertising Agency New Business Survey.

The survey was sent by e-mail to a database of over 10,093 U.S. full service advertising agencies ranging in staff size from 5 to 350 full-time employees. The survey closed end of day, December 31, 2010.… Continue reading