Blogging greatly improves search engine optimization, which has proven to be a key lead generating factor for new business.
How new business is being acquired for ad agencies is currently undergoing a paradigm shift; instead of pursuing clients, it’s now more important for your prospective clients to find your agency. Blogs make their search easier.
In a recent 2011 HubSpot ROI Study, 69% of businesses surveyed said that blogging attributed their lead generation success. The study also found that 75% of businesses believed SEO was a primary factor.… Continue reading
