26 agency blogs were submitted for Fuel Line’s Ad Agency Blog of the Mont for December. The blog, Talk is Cheap, Strategis, Stoughton, MA was selected by 66% of the votes. Second in the voting was L&S Unscripted, Lawrence & Schiller, Sioux Falls, SD.
strategis, as our name implies, is a strategically based marketing communications company, one prepared to creatively tackle any challenge a client puts forth. if your company, organization or brand is in need of smart, results-driven, media neutral, inventive, smart (did we say that already) ideas – you should probably contact us.
our agency has been at the forefront of the social media revolution. we assist our clients by starting one-on-one dialogs with their consumers, their customers via online tools such as social networking, search optimization, consumer generated content and online public relations. it’s smart to work with strategis – and our smarts make you look smart.
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Strategis’s blog will automatically be included in Fuel Line’s Ad Agency Blog of the Year.
Fuel Line’s Blog of the Month not only provides examples of agency blogs but it is an opportunity for agencies to showcase their blog and participation in social media, generating traffic and interest in their site.
How is your agency using a blog for your new business? Submit it for December’s blog of the month.
Ad agencies all need an integrated social media strategy if they are ever going to see the payoff from their participation in social media. An agency blog should be the central component. The place you can drive targeted online traffic through SEO, Twitter, email newsletters, Facebook and LinkedIn.
A blog becomes the “gateway” to your agency and the“face” of your agency. As important as it was to have an agency website, it is now equally important to have an agency blog.
But … having a blog isn’t something you check off your list of social media “to do list.”Nor is it a place to lead with agency capabilities and credentials. It must be of benefit to your audience.
Here is a collection of agency blogging resources:
Examples of ad agency blogs. Review and decide which of them really “gets it” when it comes to social media. Pick-up ideas for your own blog.
The following 53 advertising agency blogs have been submitted to Fuel Lines. Review and vote for the best agency blog for the month of June. The winner will be featured on Fuel Lines throughout the month and included in the voting for ad agency blog of the year.
Out of a a group of 46 ad agencies, Kleber & Associates blog, Marketing Home Products, was selected as Fuel Lines’s Blog of the Month for May capturing 44% of the votes casts.
“Marketing Home Products is what I do. This blog covers marketing strategies, brand development and communication tactics and smart business practices as they relate to the home and building channel.
My company, Kleber & Associates, works closely with clients helping them to build brands that build a better home.” Steve Kleber, founder, owner and president of Kleber & Associates Marketing & Communications, Atlanta, GA
Ad agencies all need an integrated social media strategy if they are ever going to see the payoff from their participation in social media. An agency blog should be the central component. The place you can drive targeted online traffic through SEO, Twitter, email newsletters, Facebook and LinkedIn.
The blog becomes the “gateway” to your agency and the“face” of your agency. As important as it was to have an agency website, it is now equally important to have an agency blog.
But … having a blog isn’t something you check off your list of social media “to do list.” Nor is it a place to lead with agency capabilities and credentials. It must be of benefit to your audience.
Here is a collection of agency blogging resources:
Out of a a group of 38 ad agencies blogs Jane Nation, was selected as Fuel Lines’s Blog of the Month Month for April capturing 42% of the votes casts.
Ninety-one percent of women feel misunderstood by advertisers, yet they influence 85 percent of all purchasing decisions.
Jane Nation was built to tap into the minds of females and includes blogs, forums, quizzes, polls, and other micro communities called sisterhoods. It was cleverly launched and is powered by St. John & Partners, a full-service, privately held advertising agency based in Jacksonville, Florida.
The site has created some national buzz and will no doubt provide some great new business opportunities for this MAGNET Global Agency.
This social networking site is led by some key members of the St John & Partners’s staff:
Lisa Beatty (the Chief Jane) Vice President, Cultural Strategist
Elizabeth Brown Project Manager, Research and Community
Stephanie Webb, Public Relations Senior Account Manager
Jennifer Ross, Senior Art Director
Kristen Bankert, Copywriter
“We know women are tired of brands that don’t get them or give them what they need, and Jane Nation is working to change that,” said Lisa Beatty, cultural strategist and Chief Jane. “We’re providing an easy way for women to share their opinions and ideas on everything from automobiles to health insurance. But what makes Jane Nation different is the action. We’re making a commitment to be a champion for those voices by reaching out directly to companies and service providers in order to effect real change.”
Through a deeper understanding of the culture of women, listening to their needs to provide direction for better products and services, St. John & Partners will be positioned as experts in reaching them.
Ad agencies all need an integrated social media strategy if they are ever going to see the payoff from their participation in social media. An agency blog should be the central component. The place you can drive targeted online traffic through SEO, Twitter, email newsletters, Facebook and LinkedIn.
The blog becomes the “gateway” to your agency and the“face” of your agency. As important as it was to have an agency website, it is now equally important to have an agency blog.
But … having a blog isn’t something you check off your list of social media “to do list.” Nor is it a place to lead with agency capabilities and credentials. It must be of benefit to your audience.
Here is a collection of agency blogging resources:
Examples of ad agency blogs. Review and decide which of them really “gets it” when it comes to social media. Pick-up ideas for your own blog.
The following 14 advertising agency blogs have been submitted to Fuel Lines. Vote for the best agency blog for the month of February. The winner will be featured on Fuel Lines throughout the month and included in the voting for ad agency blog of the year.
The Levelwing Media Blog was selected as Fuel Lines’ Agency Blog of the Month for January capturing 42% of the vote from among the agency blogs submitted. Levelwing Media is a full-service digital advertising agency headquartered in New York City and an office in Charleston, SC.
The Levelwing Blog will be included for Fuel Lines’s Blog of the Year.
Ad agencies need an integrated social media strategy if they are ever going to see the payoff from their participation in social media. An agency blog should be the central component. The place you can drive targeted online traffic through SEO, Twitter, email newsletters, Facebook and LinkedIn.
The blog becomes the “gateway” to your agency and the“face” of your agency. As important as it was to have an agency website, it is now equally important to have an agency blog.
But … having a blog isn’t something you check off your list of social media “to do list.” Nor is it a place to lead with agency capabilities and credentials. It must be of benefit to your audience.
Here is a collection of agency blogging resources:
FootPrints, the blog of Walker Sands Communications, a PR/Marketing agency located in Chicago, Illinois, was selected from 23 other ad agency submissions as Fuel Lines’s Ad Agency Blog of the Month for December. The contest inspired a “friendly slug-fest” with runner-up, BCAD Group, Toronto, Canada but Walker Sands prevailed receiving a whopping 31,252 votes.
“I’ve made phone calls and sent emails. Gone through our entire client list and have asked friends and family for favors. We’ve posted to our blog and commented on others. We’ve tweeted abou the competition, spammed our Facebook friends, and posted in our LinkedIn groups. I even put up a post in Craigslist and promised my fraternity that I would doate a fair sum of money if they agreed to keep voting and spreading the word. As one voting bloc drops off we scramble to find another. And as I invest more and more in this I have a tougher time accepting we might lose.” Mike Santoro, president of Sands Walker
Mike even offered an olive brand to the BCAD Group, to call it a draw, the evening before voting was to end, but he didn’t have any takers.
The Footprints blog will be included for Fuel Lines’s Blog of the Year. Below is a listing of previous monthly winners agency blog winners:
Examples of ad agency blogs. Review and decide which of them really “gets it” when it comes to social media. Pick-up ideas for your own blog.
23 ad agency blogs have been submitted to Fuel Lines. Vote for the best agency blog for the month of December. The winner will be featured on Fuel Lines throughout the month of January and included in the voting for ad agency blog of the year.
For the first time, an ad agency outside of the US has been selected as Fuel Lines ad agency blog of the month.
The Duffy Agency, an independent, advertising agency located in Malmö, Sweden, the agency’s blog , Methodical Madness was selected as Fuel Lines’ Ad Agency Blog of the Month for November with 31% of 439 votes cast. Dana Communications blog, New York, NY, came in second with 17% of the votes.
Sean Duffy and Hank Fågerstedt founded The Duffy Agency in 2001. The Duffy Agency is part of the Transworld Advertising Agency Network (TAAN) TAAN is an association of independent advertising agencies from around the world and the second TAAN agency’s blog (Sonnhalter: Tradesmen Insights) to have been selected this year.
Agency founder Sean Duffy said that they use Methodical Madness to focus on tactics. The agency has a second blog called Brand Rants that focuses more on strategy.
Examples of ad agency blogs. Review and decide which of them really “gets it” when it comes to social media. Pick up ideas for your own blog.
45 ad agency blogs have been submitted to Fuel Lines. Vote for the best agency blog for the month of October. The winner will be featured on Fuel Lines throughout the month of November and included in the voting for ad agency blog of the year.
BrandCottage (62 votes) edged out Michael Flora & Associates (59 votes), DDB (55 votes), and BOHAN (49 votes) as Fuel Lines’ Ad Agency Blog of the Month for September. Check out the voting results for the 30 agency blogs submitted: Twtpoll results.
Brand Cottage is a media and communications agency with offices in New York, Atlanta and Washington, D.C. with a client roster that includes such brands as Mellow Mushroom, Shoney’s,Ted’s Montana Grill and Wired.
Which agency has the best understanding of social media? You decide.
30 ad agency blogs have been submitted to Fuel Lines. Vote for the best agency blog for the month of September. The winner will be featured on Fuel Lines throughout the month of October and included in the voting for ad agency blog of the year.
Agency Net’s blog, ANidea, edged out Weise Communication’s blog, The Side Note, as Fuel Lines’ blog of the month. 861 votes were casts with ANidea receiving 166 votes followed by The Side Note’s, 160 votes. Check out the voting results for the 29 agency blogs submitted: Twtpoll results
AgencyNet is a 14 year old digital advertising and marketing agency based in Fort Lauderdale, FL along with an office is the SoHo district of New York City.
Submityour favorite ad agency blog to be considered for Blog of the Month for September.
First: Ad Agencies Need to Answer One Question Before They Blog
I believe ad agencies need an integrated social media strategy for ad agency new business. An agency blog is the central platform. The place you can drive targeted online traffic through SEO, Twitter, email newsletters, Facebook and LinkedIn. The blog becomes the “gateway” to your agency.
To create an agency blog that will be successful in generating traffic and a consistent flow of leads, you first will need to answer one simple question.
The very first question you must answer, before you create your agency’s blog is, “who is our best target audience?”
Without answering this question you will find it extremely difficult to generate traffic. If your blog has not traffic, no audience, no community … then you will have NO leads.
If you don’t know who your target audience is you will also find it difficult:
Deciding what to write about
Where to find resources
What search terms to use for SEO
Where to locate your online audience
It is a fruitless exercise without having a target audience identified. I can provide dozens, and dozens of examples of agency blogs that have not identified their target audience. They are like ships without rudders. Aimless. I would list some of these for your but I don’t want to embarrass anyone.
But I will provide some examples of agencies that have clearly identified their audience:
Blue Collar Branding (From boots, bowling balls to boats. Manufacturers who need to reach blue collar workers)
She-conomy (male advertisers who should be marketing to women)
It’s time for you to vote for your favorite agency blog for the month of July. A record 70 ad agency blogs have been submitted to FUEL LINES. The winner will be featured on FUEL LINES throughout the month of August.
Opportunity Knocking received 260 of the 673 votes cast, followed closely by Robinson & Maites’ R & M blog (254 votes).
919 Marketing is a hybrid business consulting/marketing communications firm, located just minutes from North Carolina’s Research Triangle Park and the capital city of Raleigh. The blog is authored by agency founder and CEO, David Chapman.
Submityour favorite ad agency blog to be considered for Blog of the Month for July.
It’s time for you to vote for your favorite agency blog for the month of December. 14 ad agency blogs have been submitted to FUEL LINES. The winner will be featured on FUEL LINES throughout the month of January.
These are the 14 agency blogs submitted for the month of December:
David Armano, AdAge, writes, “As an individual, my blog is one of the most effective manifestations of “marketing” I could have produced for myself. Unconventional times call for unconventional tactics.”
Welcome to my blog, FUEL LINES: The best business development tips, tactics, practices and trends to help ad agencies, PR firms and digital shops create a more clearly defined focus and differentiating business strategy.
Click here to listen to my experience using social media from an ad agency new business perspective, BlogTalkRadio interview conducted by Trey Pennington
Posted by Michael Gass 
