Many agencies trying to impress with a lot of flash they forget that prospective clients need a quick way to be given ” just the facts” about your agency.
I’m amazed at how many agencies make it difficult to get past the hype and provide necessary, evaluative information. Some agency websites don’t even include their location. If a prospective client wants to make contact they are instructed to make a request through info@. Why make finding info about your agency so difficult?
Make it easy for a prospect to obtain the facts about your agency. Provide a link to easily download and print an Agency Fact Sheet from your agency’s website. And while we are on the subject, make it easy for them to make contact, not with the info@ but with a person, preferably the person charged with overseeing your agency’s new business.
Examples of Agency Fact Sheets:
- archer>malmo Advertising
- BARKLEY
- Davis & Company
- Dudnyk
- Hill Holiday (Wikipedia)
- HOFFMAN LEWIS
- Sonnhalter
- TBWA
- Think Interactive, Inc
Additional articles that may be of interest:
Posted by Michael Gass 
