Fueling Ad Agency New Business Through Social Media
By Steve Congdon
From time to time you will find yourself looking for an ad agency new business development job. Either you’re at an agency and unhappy. Or, you’re on the streets, trying to find your next position.
From time to time I get a retained recruiting assignment from a firm. Agencies appreciate this as they now have a practiced hand that helps them find effective new business leaders.… Continue reading
This is a guest post written by my friend, Peter Gerritsen, president of Transworld Advertising Agency Network better known as TAAN, the oldest and among the largest ad agency networks in the world, with 52 member agencies operating in 32 different countries.
Not a single person in this business can truly say they do it all by themselves. We all work with many different resources, vendors, staff, clients, media, consultants, friends, mentors, advisors…and the list goes on.… Continue reading
BooneOakley, a small 20 person ad agency in Charlotte, NC, showcased its unusual chemistry on “The Pitch” before a nationally televised audience. They were competing against a New York agency, Conversation, to be selected to develop an ad campaign for the popchips company.
BooneOakley didn’t win the client, but evidently they won over the television audience.
Social media is a great tool for ad agency new business, but it is the creation and curation of content that will provide success. Creating content is difficult. If you are going to write effectively, you must read and your reading will fuel your writing.
Constantly using search engines to find your resources is not only a huge waste of time, but you can easily get distracted.… Continue reading
Creating good content requires agencies to think first and foremost from the point of view of their prospective client audience. They need to create and curate content that their audience finds helpful and appealing to their point of need. This is a major shift in perspective for many agencies and one that some finding difficult to make. It mandates talking about a category or the subject that your prospects are interested in and rather than the characteristics, capabilities and credentials of the agency.… Continue reading
I make it a point to check my blog statistics each day. Often, I’m checking my stats every couple of hours when I have posted new content. Traffic statistics will show whether my content marketing is working and how I can improve.
1.… Continue reading
Small to mid-size agencies have common problems when it comes to new business:
Any good salesman has to be knowledgeable about the product or service being sold. The more you know about your agency the more confidence you will have. This is a first step for those in business development and is a prerequisite to developing a plan for new business.
Fully acquaint yourself with your agency’s two most important assets: chemistry and creative.… Continue reading
Content marketing will provide a foundation for generating leads and turning those leads into new business opportunities as well as build an awareness and positioning for your agency. The biggest challenge will be in finding the time to create the content. But this doesn’t have to be such a daunting task.
The following infographic demonstrates how you can easily create great content if you will remember that writing compelling content isn’t about coming up with something completely original.… Continue reading
I'm Michael Gass, a new business consultant to advertising, digital, media and PR agencies. I help make new business EASY. Read more about me
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is The List. I highly recommend them.
I'm Michael Gass, I'm an author, speaker and a new business consultant to advertising, digital, media and PR agencies.
My social media 'home-base' is Fuel Lines, which in 3 years time grew into an influential business development blog and has been ranked among the top 100 marketing blogs in the world, according to Advertising Age’s, The Power 150.
Learn more about me
