Fueling Ad Agency New Business Through Social Media
I received a call today from a Fuel Lines reader who was excited to hear a Marketplace radio interview with ad agency president, Stephanie Holland, the program entitled, “No advertising love for single women”. The radio program Marketplace, is heard by an audience of more than 9.1 million unique listeners in the course of a week, on 486 public radio stations nationwide.
An increasing number of women are single — getting married later, not at all, or single later in life.
I’ve written a number of times about Jaci Russo and The Russo Group, Lafayette, LA. This full service agency has been fortunate enough to win 14 new clients this year through awareness generated through social media. Their business is up 118% over 2008.
RUSSO HELPS COMPANIES BATTLE RECESSION WITH BRANDING INITIATIVE
The agency has a new campaign to help companies through the recession by allocating $1 million dollars in branding services for qualifying companies.
The U.S. has experienced nine recessions since World War II, which means we’ve lived in recessionary times one year out of every six.
A recessionary period is actually a great time to promote your agency an increase your market share and profits.
In a recession, clients usually significantly cut their marketing budgets, even though it is the most important tool a business has during this difficult time. Ad agencies tend to do the same, having a hunker down and wait mentality.
One of my daily reads through my RSS feed reader is Jason Fall’s, Social Media Explorer. Jason is the director of social media for the agency Doe-Anderson. This morning Jason put me onto a another cleaver ad agency promotion created by Mindsalt, a branding and PR firm located in Louisville, KY.
Hopefully ideas such as this will spur you to challenge your agency to create some unique promotional efforts that can become inexpensive viral promotions for your agency.… Continue reading
Jason Falls, director of social media for Doe Anderson, alerted me to a comprehensive list of internet marketing resources. This is a great resource list as you enlarge your agencies online footprint through online marketing and social media tools.
Tamar Weinberg, a social media enthusiast with a passion for all things tech, has put painstakingly put together a collection of posts that started in January 2008 and been collected for the past 12 months.… Continue reading
4. Blogs are one of the most notable social media tools.
Marketing methods have changed significantly. Many of the tools and tactics accompanying the rise of social media are inexpensive and highly effective, regardless of an ad agency’s size.
It was once said that,
“Every business needs a Web site.” Today it’s, “every business needs a blog.”
No matter what your industry, your prospects have come to expect a blog from your business. This is particularly true of ad agencies, but most are slow to get on board.… Continue reading
3. Create a social media marketing plan.
In ‘Alice in Wonderland’, Lewis Carroll wrote,
“If you don’t know where you want to be, it hardly matters which direction you take.”
Usually, you start with a plan but I think it’s important that you have first hand “experience” with the social media tools that are available. Get a feel for where your target audience “hangs out” online, what’s their interests, their challenges, what information are they searching for and what are the best channels of communication to reach them, etc.… Continue reading
I'm Michael Gass, a new business consultant to advertising, digital, media and PR agencies. I help make new business EASY. Read more about me
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is The List. I highly recommend them.
I'm Michael Gass, I'm an author, speaker and a new business consultant to advertising, digital, media and PR agencies.
My social media 'home-base' is Fuel Lines, which in 3 years time grew into an influential business development blog and has been ranked among the top 100 marketing blogs in the world, according to Advertising Age’s, The Power 150.
Learn more about me
