Advertising Age - FUEL LINES

Advertising: Social Media Radically Accelerates Consumer Decision Cycle

Agencies are often behind the social media curve and even behind their clients in its use. Where is the advertising agencies leadership?

Barbara Bacci Mirque, executive vice president of the Association of National Advertisers, ANA, recently observed that “more and more advertisers are leading their agencies into new media, not the other way around,”

“If the ad community and marketing community with all of its creative and intelligent minds cannot find a solution for using, effectively using, social networks and user-generated content, it will be the greatest loss to the advertising and marketing business that we’ve ever experienced.” Jack Myers, a leading media analyst

This is an enlightening Ad Age Video reinvention of skiing resort marketing. During the past year, social media has abruptly and dramatically changed the behavior of ski resort customers and forced resort marketers to abandoned their long time marketing strategies and practices.… Continue reading

Ad Age: Clients Change Ad Agencies Like they Change Underwear

Agencies only have themselves to blame … making it too easy for the client to bully us and only agencies can stop the madness of and their mistreatment from the review process.

The following are just a couple of the quotes from Rupal Parekh’s recent Ad Age article, “Serial Reviewers’ Risk Brand Damage, Fewer Shops Willing to Pitch,” regarding a growing blacklist of marketers that tend to put their advertising accounts into review every couple of years.… Continue reading

If 2009 was the year to forget for the advertising industry, what’s next?

2009 has become the year to forget for the advertising industry.

“If you look at 2009, we have not seen a convergence of so many issues and crises at the same time. It was the perfect storm,”says Maurice Levy, chief executive of Publicis Groupe, one of the world’s largest ad companies, with clients including General Motors, Procter & Gamble and Coca-Cola.

It’s “the worst” the business has seen since Zenith began tracking ad spending 21 years ago and “likely the worst since World War II,” says Steve King, Zenith’s global CEO.

… Continue reading

Comment on Other Blogs to Generate Ad Agency Traffic

For inbound new business leads, you must have traffic to your site. Commenting on other blogs is a way to generate traffic to your agency’s blog.

To be part of the conversation, increase awareness that will in turn generate traffic to your agency’s blog, it is to your advantage to read and comment on other blogs. Below is just one example of how one of my blog comments has led to significant blog traffic and awareness to my site from comments I’ve made on other blogs.… Continue reading

FUEL LINES’ Super Bowl “Advertising” Coverage

The Super Bowl is not only the Super Bowl for football but also for the advertising industry. What’s the newest trend for this year? The incorporation of social media.

Preview Super Bowl Ads prior to the game: ADWEEK MEDIA SUPER BOWL XLIII

A good variety of top articles, posts, tools and sites regarding Super Bowl advertising:

Adweek: Super Bowl Ad Drive Leads to Brand Sites - Thirty percent of respondents to a recent survey of those who plan to watch the big game said Super Bowl commercials increase the likelihood they’ll visit an advertiser’s Web site, while more than one out of five said they’ll be tuning in “exclusively or predominantly” for the ads.