Fueling Ad Agency New Business Through Social Media
Throughout each day I’m constantly researching the internet for the latest information that is relevant to the advertising industry as I gather information to write articles for my blog Fuel Lines: Fueling Ad Agency New Business Through Social Media. To take advantage of that research I’ve created a new website, GASS ONLINE: Daily fuel for ad agencies, digital shops and PR firms.… Continue reading
The whole advertising industry is in a flux. Forrester’s Research has referred to it as “the great race” as traditional agencies scramble to add digital capabilities and digital shops seek capabilities beyond being Web site and banner ad specialists.
“When you consider the fact that traditional budgets are getting slashed, that interactive budgets are expected to grow significantly in the next five years and that technology is becoming more and more integral to marketing.
We see digital becoming the backbone of marketing and technology becoming so vital that everyone needs digital capabilities.
“If you look at 2009, we have not seen a convergence of so many issues and crises at the same time. It was the perfect storm,”says Maurice Levy, chief executive of Publicis Groupe, one of the world’s largest ad companies, with clients including General Motors, Procter & Gamble and Coca-Cola.
It’s “the worst” the business has seen since Zenith began tracking ad spending 21 years ago and “likely the worst since World War II,” says Steve King, Zenith’s global CEO.
The growth of Social Media is dramatically impacting how agencies promote themselves.
I’ve recently been called a very excitable prophet who wants you to believe social media is the only new business tool. I am not that naive. But neither am I naive enough NOT TO BELIEVE that the advertising industry and the way agencies obtain new business has significantly changed. It will continue to evolve and the changes will dramatically accelerate. That isn’t hype, it’s the truth.… Continue reading
Given the current economic crisis and the communications revolution, on Monday, February 23rd, media baron Rupert Murdoch issued an urgent internal communication, warning his staff:
“We are in the midst of a phase of history in which nations will be redefined and their futures fundamentally altered. Many people will be under extreme pressure and many companies mortally wounded. Our competitors will be sorely tempted to take the easy beat, to reduce quality in the search for immediate dividends.
Let me be very clear about our company: where others might step back from their commitment to their viewers, their users, readers and customers – we will renew ours.”
He declared, “The direction of the business now and over the next few years will define the character of our company for decades.”
Hopefully the advertising industry, with all of its resilient creative and intelligent minds, is as committed to finding solutions for its clients during the current economic crisis and global communications revolution.… Continue reading
I'm Michael Gass, a new business consultant to advertising, digital, media and PR agencies. I help make new business EASY. Read more about me
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is The List. I highly recommend them.
I'm Michael Gass, I'm an author, speaker and a new business consultant to advertising, digital, media and PR agencies.
My social media 'home-base' is Fuel Lines, which in 3 years time grew into an influential business development blog and has been ranked among the top 100 marketing blogs in the world, according to Advertising Age’s, The Power 150.
Learn more about me
