The Best First Steps into Social Media for Ad Agency CEOs

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If you are a advertising agency principal and just getting immersed in social media, try this two step approach that will accelerate your learning curve.

I’m in Chicago this week conducting a couple of social media/new business workshops for ad agencies. I’m working almost exclusively with agency CEOs to help them get their head around social media and understanding why it’s such a great tool for:

  • Professional Enrichment
  • Research
  • Agency Branding
  • Agency New Business

Social media can be a bit overwhelming at first.… Continue reading

10 Blogging Tips for Ad Agency CEOs

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The tips below are going to differ considerably from other recommendations in the blogosphere. But please be reminded that they are intended primarily for agency principals of small-to midsize ad agencies and given entirely from a new business perspective. Agency principals have to “get” social media. You can only “get” it by being a participant.

A personal blog will provide you with a direction, focus and professional enrichment unlike anything you have ever experienced before.… Continue reading