Social media can fuel inbound lead generation. An agency blog should be the central component to your agency’s social media strategy for new business.
I thought you might like to hear directly from another agency principal, his journey in writing his agency’s blog and what he has learned along the way.
Park Howell, president of Park & CO, a mid-sized advertising agency in Phoenix, AZ, has just reached the milestone of writing his 200th blog post. There’s only a handful of agency principals that I know of that have achieved this. They are the ones that are walking the walk when it comes to social media. Park is among the elite.
Check out Park’s blog, Park Howell.com A Brighter Shade of Green Marketing. I think this is an excellent example of an agency blog done the right way. One that has focus and direction, that is personable and resourceful, not a platform to boast and brag about the agency’s credentials, accomplishments and awards. It is focused on the needs of its audience. Very well done and a plus for his agency’s new business.
If you know of others that are “walking the walk,” please share them in the comment section below.
Additional articles that may be of interest:
- How to Generate Traffic to Your Ad Agency’s Blog with Repeat Tweets
- 50 Blog Post Ideas to Fuel Your Ad Agency’s Blog
- Ad Agencies On Target Blogging for New Business
- Blogging Statistics of Importance to Ad Agencies
- Not every agency should have a blog
- Top Ten Reasons Your Ad Agency Should Blog
- Ad Agencies On Target Blogging for New Business
Posted by Michael Gass 
