How did YOU get into ad agency business development?

John Sharpe and his dad mowing the lawn

Ad agency new business hunters are a unique group who share some common traits even though their personal stories of how they got into this business are usually very different.

John Sharpe a partner and the Chief Marketing Office for the BOHAN advertising agency, Nashville, TN. He heads up the marketing and PR efforts for the agency itself.

John is a long tenured new business executive with a sampling of wins such as Cracker Barrel Old Country Store, the Grand Ole Opry, the Peabody Hotel Group, Vanderbilt University Medical Center, Brunswick Outdoor Products, Red Lobster, Wyndham Hotels and Resorts, The Greenbrier, Citicorp Diners Club, Clarks of England and Shoney’s just to name a few.

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Ideas for Creating an Ad Agency New Business War Room

Warroom

 

command center (often called a war room) is any place that is used to provide centralized command to determine the best course of action.

Every agency needs a “new business war room”, a place within your building that is organized for and focused on nothing but new business.

Usually the new business person is the “odd duck” of the agency. Why? No one else likes doing what they have to do, which is to sell the agency.… Continue reading

Add A Fact Sheet for Ad Agency New Business

agency fact sheet - doe anderson

Many agencies trying to impress with a lot of flash they forget that prospective clients need a quick way to be given ” just the facts” about your agency.

I’m amazed at how many agencies make it difficult to get past the hype and provide necessary, evaluative information. Some agency websites don’t even include their location. If a prospective client wants to make contact they are instructed to make a request through info@. Why make finding info about your agency so difficult?Continue reading

BrandCottage Ad Agency Blog of the Month for September

fuel-lines-blog-of-the-month-3

 

BrandCottage (62 votes) edged out Michael Flora & Associates (59 votes), DDB (55 votes),  and BOHAN (49 votes) as Fuel Lines’ Ad Agency Blog of the Month for September. Check out the voting results for the 30 agency blogs submitted: Twtpoll results.

Brand Cottage is a media and communications agency with offices in New York, Atlanta and Washington, D.C. with a client roster that includes such brands as Mellow Mushroom, Shoney’s,Ted’s Montana Grill and Wired.Continue reading