content marketing - FUEL LINES

Nobody Reads Ad Agency Blogs

Why most agencies may be ready to ditch their blog and why they shouldn’t.

Jack Marshall, a staff writer for Digiday wrote an article that is creating lots of buzz entitled, “Agencies Ditch Blogs.” He points to a study conducted by the University of Massachusetts Dartmouth, that reveals that only 37% of Fortune 500 companies now maintain a blog. That is down from 50% that was reported in 2010.

Jack makes an assumption that this is that this is probably true of advertising agencies:

“It seems there’s a similar trend among agencies.

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Ad Agencies: 6 Social Media Steps That Changed Client Perception

It is hard for agencies to change the perceptions of their clients but social media can make it easier.

Stacy Carter is the creative director/partner for a small agency in downtown Charlotte, ABZ Design Group. Her agency’s primary focus is community hospitals. A couple of years ago, with the help of her staff, Stacy launched a blog called “CreativeTriage.” The site is generating an impressive amount of traffic for this very narrow niche.

“Social media solved one of ABZ Design Group’s greatest challenges – changing current clients’ perception of our business.

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Ad Agency New Business Success Through Positioning

Small to midsize agencies can create a position for new business through content marketing and social media.

Stephanie Holland is President and Executive Creative Director for Holland + Holland Advertising,Birmingham, Alabama. Working in an industry that is dominated by men. She is one of only 3% of the female creative directors in the country. That’s an astounding statistic given that 85% of all brand purchases are made by women.

Stephanie has found success by creating a position of expertise on marketing to women.… Continue reading

Fast Company: 20 Top Insights For Creating Appealing Content

Creating content for new business can offer 24/7 awareness for your agency.

Creating good content requires agencies to think first and foremost from the point of view of their prospective client audience. They need to create and curate content that their audience finds helpful and appealing to their point of need. This is a major shift in perspective for many agencies and one that some finding difficult to make. It mandates talking about a category or the subject that your prospects are interested in and rather than the characteristics, capabilities and credentials of the agency.… Continue reading

Content Statistics And Traffic For Ad Agency New Business

If you will periodically review your blog’s stats you can greatly improve your writing, traffic and opportunities for new business.

I make it a point to check my blog statistics each day. Often, I’m checking my stats every couple of hours when I have posted new content. Traffic statistics will show whether my content marketing is working and how I can improve.

Here are 4 simple tips to boost your blog’s traffic and improve your content:

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How to Consistently Create Great Content for Ad Agency New Business

Creating original content is a powerful tool to differentiate your agency and create new business opportunities but it is also a big challenge.

Content marketing will provide a foundation for generating leads and turning those leads into new business opportunities as well as build an awareness and positioning for your agency. The biggest challenge will be in finding the time to create the content. But this doesn’t have to be such a daunting task.

The following infographic demonstrates how you can easily create great content if you will remember that writing compelling content isn’t about coming up with something completely original.… Continue reading

SlideShare: Presentation Trends For Ad Agency New Business

The Biggest and Best Uses of SlideShare for Ad Agency New Business.

Here’s a brief synopsis if you are unfamiliar with SlideShare. Launched in October of 2006, it is a slide hosting service, often called the “YouTube of presentations”. SlideShare claims to be the world’s largest professional content sharing community.

Ranked as one of the top 150 sites on the Web, SlideShare has more than 60 million visitors and 3 billion slide-views a month. The traffic comes from organic search, social networks and other SlideShare content.

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Ad Agencies Need More Content for New Business

All ad agencies need more content as part of their promotional strategy to create and keep a relevant and positive engagement with their best prospects 24/7.

Coca Cola has always been at the forefront of innovation. The company recently announced they were committing to a different marketing strategy that no longer relied on traditional advertising to build their business. Coke will be the first major brand to place a major emphasis on content marketing.

In the videos below, Jonathan Mildenhall, Vice-President, Global Advertising Strategy and Creative Excellence at The Coca-Cola Company is the person leading the global strategy for the Company’s portfolio of global brands.… Continue reading

19 Tips for Building an SEO Strategy for Ad Agency New Business

Having a search engine optimization strategy, or SEO, is important to support lead generation for ad agency new business.

Most agency business development directors have a marketing strategy and are becoming competent with an inbound lead generation strategy that has as its centerpiece – content marketing. Understanding search engines is an important part to content marketing and blogging. Therefore, it is important for business development directors to become familiar with how search engines work and keep up with what is going on.

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The Top 10 Articles of 2011 for Ad Agency New Business

How new business is being acquired for agencies is undergoing a paradigm shift. Instead of chasing prospective clients, it’s now more important for them to find you.

I’m sure that you are well aware of the changing marketing landscape and the need to make fundamental changes to the traditional methods for business development.

Paradigm Shift - 80 percent of decision makers said they FOUND their vendors (not the other way around).
Data Explosion - 90% of the world’s data was created in just the past two years.