Do you buy or build your ad agency’s new business database?

todd-knutson

A recent survey reveals that only 34 of advertising agencies and 57% of all other marketing services companies understand how to implement a proactive new business program. A key to any new business program is prospective client database.

This is a guest post written by Todd Knutson, CEO of The List, a leading provider of prospecting information on corporate marketing, advertising decision makers and a sponsor of FUEL LINES. Todd has extensive experience in new business development, particularly for ad agencies.… Continue reading

Ad Agencies Should Use a Database Service for New Business

A number of ad agencies that I talk with attempt to maintain their own database of prospects. For a short list that is doable but if your list is large it is impossible to maintain unless you have someone totally dedicated to keeping it updated on a regular basis.

I recommend using a database service company. Most charge an annual fee to subscribe but the cost is usually worth the price because of the internal time saved along with updated information on thousands of companies, agencies and businesses.… Continue reading