David Ogilvy « FUEL LINES Fueling Ad Agency New Business Through Social Media

Prophetic Words from David Ogilvy to Ad Agencies, Sell or Else

October 28, 2010

A lot of agencies are out of tune with the business of advertising and that is disastrous for new business.

David Ogilvy, often called, “The Father of Advertising,” In 1962, Time called him “the most sought-after wizard in today’s advertising industry.” In this video Ogilvy offers some prophetic advise to ad agencies that is very relevant for today. A reminder that we are in the business of selling.

Ogilvy & Mather was built on David Ogilvy’s principles, that the function of advertising is to sell and that successful advertising for any product is based on information about its consumer. I have no doubt that Mr. Ogilvy would still be thriving in this new world of digital advertising and social media.

I highly recommend David Ogilvy’s book, Ogilvy on Advertising

1 Comment | Agency Leadership | Tagged: Ad Agencies, Advertising, business development, David Ogilvy, selling | Permalink
Posted by Michael Gass

Fuel for Thought

August 15, 2008

David Ogilvy practiced what he preached and instilled the belief that his agency’s job was to create advertising that sells. He demonstrated that the advertising that sells best is advertising that builds brands.

Building brands today requires a keen understanding of how new communications technology, new channels, and vibrant creativity combine. This is a world where the consumer is now in control, and consumer insight is paramount.