Doe Anderson « FUEL LINES Fueling Ad Agency New Business Through Social Media

Add A Fact Sheet for Ad Agency New Business

January 28, 2010

Many agencies trying to impress with a lot of flash they forget that prospective clients need a quick way to be given ” just the facts” about your agency.

I’m amazed at how many agencies make it difficult to get past the hype and provide necessary, evaluative information. Some agency websites don’t even include their location. If a prospective client wants to make contact they are instructed to make a request through info@. Why make finding info about your agency so difficult?

Make it easy for a prospect to obtain the facts about your agency. Provide a link to easily download and print an Agency Fact Sheet from your agency’s website. And while we are on the subject, make it easy for them to make contact, not with the info@ but with a person, preferably the person charged with overseeing your agency’s new business.

Examples of Agency Fact Sheets:

Additional articles that may be of interest:

“Mindsalt – Magic ’09 Ball” Used to Promote Ad Agency

January 8, 2009

One of my daily reads through my RSS feed reader is Jason Fall’s, Social Media Explorer. Jason is the director of social media for the agency Doe-Anderson. This morning Jason put me onto a another cleaver ad agency promotion created by Mindsalt, a branding and PR firm located in Louisville, KY.

Hopefully ideas such as this will spur you to challenge your agency to create some unique promotional efforts that can become inexpensive viral promotions for your agency.

Click to access the “Mindsalt – Magic ’09 Ball”

The full list of predictions can be found on their blog, Pinch of Salt.

If you have a creative agency promotion you would like to share please add it through the comments section of this post.

If You Read This, Tweet This to your Followers

“Mindsalt – Magic ’09 Ball” Used to Promote Ad Agency http://tinyurl.com/8344k9

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Michael Gass, agency new business consultant, primarily to small-to midsize advertising agencies, utilizing both traditional and new media tools.

Comprehensive Resource List for Ad Agency Promotion Online

January 5, 2009

Jason Falls, director of social media for Doe Anderson, alerted me to a comprehensive list of internet marketing resources. This is a great resource list as you enlarge your agencies online footprint through online marketing and social media tools.

Tamar Weinberg, a social media enthusiast with a passion for all things tech, has put painstakingly put together a collection of posts that started in January 2008 and been collected for the past 12 months. This collection deserves to be bookmarked. The list will provide a great resource for your agency’s online promotional efforts.

Best Internet Marketing Posts of 2008

The list categories include:

Search Engine Optimization (SEO)
Social Media Strategy
Twitter
Sphinn
LinkedIn
Digg
Wikipedia
StumbleUpon
Fark
Facebook
delicious
Flickr
FriendFeed
Blogging
Viral Marketing
Link Building
Reputation Management
Analytics
Branding
Local Search
Content Development
Web Development
Affiliate Marketing
Domains and Domaining
AdWords/PPC
Internet Marketing
General Marketing

Two of Tamar’s most popular post for 2008:

The Ultimate Social Media Etiquette (or Netiquette) Handbook: My most popular post of December 2008 was about social media etiquette and goes through a variety of social sites to suggest what should and shouldn’t be done. The comment discussion is great as well.
What Traits Define a Social Media Marketer?: Experts on social media marketing weigh in on the essential characteristics of the ideal social media marketing guru.

For the latest agency new business updates subscribe to FUEL LINES by Email

Michael Gass, agency new business consultant, primarily to small and mid-size advertising agencies, utilizing both traditional and new media tools.