FUEL LINES

Fueling Ad Agency New Business Through Social Media

NEXT SPEAKING ENGAGEMENT

Conf. Hubspot 2011 Inbound Mktg
Aug 27-30 | Boston, MA
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Ad Agencies: Create an eNewsletter from your Facebook Fan Page

nutshellmail

Automatically send the latest feeds from your page to your fans’ email inboxes. A free Email Newsletter application allows your agency’s fans to keep track of new activity on your agency’s Facebook Fan Page.

The NutshellMail Facebook application allows users to add an “Email Newsletter” tab to their fan page, letting fans opt-in to receiving emails that highlight recent content from your page.

The NutshellMail online service that lets users send and receive your messages from social networks, such as Facebook, LinkedIn, MySpace and Twitter, in your email inbox.… Continue reading

Fuel for Thought: Email Newsletters

An email newsletter is one of the two most important sources for information and advice for small and medium businesses, according to a study entitled, “Optimizing Email Newsletters for Small/Medium Businesses” released by Bredin Business Information, Inc. (BBI) in 2007.

According to the study of over 300 executives …

email newsletters rank highly as sources of information, beating out websites and blogs, and matching print media for importance.

Although the study specifically focused on small-to medium (less than 500 person) businesses, it would be safe to extract that out to small to midsize ad agencies.… Continue reading

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I'm Michael Gass, a new business consultant to advertising, digital, media and PR agencies. I help make new business EASY. Read more about me

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An essential component to your agency's new business program is a prospective client data base.

In my opinion one of the most accurate online database of marketing and advertising decision makers is The List. I highly recommend them.

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Basecamp is a great tool to keep your agency's new business program organized and on track.

Blogs I Recommend

  • 4A's Inkblot
  • Ad-ology
  • Convince & Convert
  • Creativity Unbound
  • MacCollier.com
  • Mirren Business Development
  • New Business Intel
  • Positive Distruption
  • Propulsion Blog
  • Social Media Explorer
  • Thunderclap Consulting

Books I recommend

New: Positioning for Professionals

Take a Stand for Your Brand: Building a Great Agency Brand from the Inside Out

Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web

Social Media Marketing For Dummies

The Brand Gap: Expanded Edition

When Growth Stalls: How It Happens, Why You're Stuck, and What to Do About It

Popular Posts

  • Steve Jobs: 10 Presentation Tactics for Ad Agency New Business
  • The 15 Advertising Agencies Featured in AMC's 'The Pitch'
  • Steve Jobs's 10 Best Quotes for Advertising Agencies
  • Nobody Reads Ad Agency Blogs
  • Lessons from AMCs 'The Pitch' on How to Motivate Your Ad Agency After A Loss
  • Ad agency new business resume tips that earn return phone calls
  • Blair Enns: 12 Revolutionary Proclamations for Ad Agency New Business
  • The Top 14 List of Advertising Agency Networks for New Business
  • Why ad agencies should learn about Springpad
  • 28 Stimulating Digital and Social Media Marketing Quotes

Workshop/Event Photos

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Grow your business with email marketing!

Genesis Framework for WordPress

My 2012 Speaking Schedule


Mirren New Business Social Media | New Business Webinar, Jan 9
The Brand Establishment - Winter Meeting, San Diego, CA, Feb 3
Workshop, Suburbia Advertising, Victoria (British Columbia) Canada, Feb 9
Havas Media International, Miami, FL, Feb 16
Workshop, Clay Creative, Columbus, OH, Feb 29
Workshop, Holland Creative, Jacksonville, FL, March 6
Workshop, The Stone Agency, Raleigh, NC, March 12
New Business Training  - Havas Digital, New York, NY, April 25 and 26
4A’s Inbound Lead Generation Seminar, Chicago, IL, March 14
Workshop: Thinkdm2, Edgewater, NJ, March 22
WorkshopTwentyTwo, Indianapolis, IN, March 29
4A’s Webinar: "A Formula for Fueling New Business Through Social Media", April 12
Mirren New Business Conference, New York, NY, May 1-3
BMA Milwaukee, Milwaukee, WI, May 10
Hubspot's 2012 Inbound Marketing Conference, Boston, MA, Aug 27-30
Advertising Week DC, Washington, DC, Sept 10
'thenetworkone' agency network, London, England, Oct 5

ABOUT MICHAEL GASS

I'm Michael Gass, I'm an author, speaker and a new business consultant to advertising, digital, media and PR agencies.

My social media 'home-base' is Fuel Lines, which in 3 years time grew into an influential business development blog and has been ranked among the top 100 marketing blogs in the world, according to Advertising Age’s, The Power 150.

Learn more about me

Speaking

I have been speaking publicly for more than 25 years and has keynoted more than 100 events in the U.S., Canada and in the UK.

I have spoken to agency groups such as the 4A’s, DMA, AAF, Mirren, TAAN, The Magnet Global Network and PRSA events on topics related to leadership, business development, and social media.

Speaking Engagements 2012

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Popular Categories

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 Agency Networks
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© Copyright 2007-2012 Michael Gass Consulting. All rights reserved.
709 Wynlake Cove, Alabaster, AL 35007 (205) 370-7750 michael@michaelgass.com