7 Key Digital Trends for 2011 for Ad Agency New Business

What are you doing to prepare your agency for the digital revolution?

Rising to meet the escalating demands for digital, a lot of agencies are now requiring that almost all of their employees develop digital skills. According to a recent Wall Street Journal article,  the bigger agencies are spending roughly $750,000 to $1.5 million on digital training programs this year.

Founded in 1996, eMarketer, with its articles, charts and analysis, provides a whole library of resources for ad agencies wanting to keep up with the latest trends and best practices.

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2011 Trends: Content Marketing Is Critical to Ad Agency New Business

social media survey

Content is the most important asset in using social media for ad agency new business.

In the 2011 RSW/US New Year Outlook Report, 77% of Agency Principals indicate that they plan on getting more aggressive on the agency new business front in 2011. ”Networking” and “Social Media” are the top two ways agency principals state they’re going to “get aggressive.”

It’s great to know that agencies are planning to be more aggressive with their social media efforts.… Continue reading

If 2009 was the year to forget for the advertising industry, what’s next?

timessquare

 

2009 has become the year to forget for the advertising industry.

“If you look at 2009, we have not seen a convergence of so many issues and crises at the same time. It was the perfect storm,”says Maurice Levy, chief executive of Publicis Groupe, one of the world’s largest ad companies, with clients including General Motors, Procter & Gamble and Coca-Cola.

It’s “the worst” the business has seen since Zenith began tracking ad spending 21 years ago and “likely the worst since World War II,” says Steve King, Zenith’s global CEO.

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Shift in Advertising Spending: Be Prepared to Follow the Money

According to a recent eMarketer article, “Some Advertising Shines in Dark Times” nearly all media sectors will experience advertising spending declines in 2009.

“Hardest hit will be traditional media such as newspapers, radio, magazines and TV, each falling by 14% or more.”

Technology is causing both a growth and decline in advertising expenditures. Especially with increase in efficiency and metrics. But this isn’t necessarily a bad thing if agencies are prepared to follow the money.

Here’s where the declining shifts are occurring:

  • According to the “Media Advertising Forecast” from MAGNA, nearly all media sectors will experience advertising spending declines in 2009.

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