Think Multiscreen for Ad Agency New Business

Photo Credit: mbiebusch

Keeping up with mobile technology and how it impacts consumer behavior is important because it inevitably effects how ad agencies will be reaching prospects in the near future. 

“Most marketers are still struggling to figure out how to truly capitalize on the opportunities represented by long-form video and — more recently — social content. Now, a new imperative is clear, especially for those spending heavily on TV. Content and experiences that move seamlessly from one screen to another are an absolute must.”  Jeremy Lockhorn, VP Emerging Media, Razorfish

Consumers’ use of emerging media driven by new technologies is moving at such a lightning pace that it’s difficult for agencies and the brands they represent to keep up.… Continue reading

When Ad Agencies Should Be Leading in Social Media, Most are Overwhelmed

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So many new media channels, so little time! Is Social Media Overwhelming Your Ad Agency?

Barbara Bacci Mirque, executive vice president of the Association of National Advertisers, ANA, recently observed that,

“More and more advertisers are leading their agencies into new media, not the other way around,” and that ”clients are the ones who are personally and professionally experimenting with new media forms and directing their agencies to look into them.” 

“When I started out in this business in the mid 80’s as an assistant product manager at The Frito-Lay Company, we expected our advertising agencies to be innovative and inform us about what was hip and cool – now it appears to be the other way around,” she wrote in the ANA blog.

… Continue reading