9 Ways to Stay Focused on Ad Agency New Business

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It is hard to stay focused and productive with so many workplace distractions such as laptops, smartphones, tablets and social media.

The new business director has to be like the rudder of a ship when it comes to new business and keep it consistently focused on new business.

I have been working in ad agency new business almost my entire advertising career. I’m   organized and disciplined but I’m  still constantly learning new techniques that lessen distractions and increase my productivity. 

Here are 9 ways that I’ve found helpful to stay focused on new business:

  1. Create an game plan every day.
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Ad Agency New Business is Driven to Distraction

Focus

If you want to EXPAND your agency, NARROW your FOCUS.

Most small to mid-size ad agencies seem to be suffering from ADHD. They have attention deficit hyperactivity disorder when it comes to new business. There may be lots of hyperactivity but most of that activity is unfocused.

In turbulent times … the natural response is to try  and “be everything to everybody.” To appeal to more clients seems like common sense, but it’s exactly the wrong growth strategy.

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