The Pitch: Mad Men Pitching For Ad Agency New Business

Real ad agencies take the veil off the new-business-review process and it isn’t pretty.

“The Pitch”, is a new reality show featuring two agencies, McKinney and WDCW, who are competing for a Subway assignment. The new business pitch is the way agencies win most of their business and grow.  The sneak peaks of The Pitch is an edited version of the creative process of both agencies that builds toward the pitch and then declaration of the winner.… Continue reading

Forbes: 20 Best-Ever Social Media Campaigns

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Here are some great examples of agency creativity utilizing social media.  Hopefully you will find a spark that will ignite your own creativity for your agency’s clients.

Forbes asked three experts to rank the 20 best-ever social media campaigns based on the success, execution and creativity of the campaigns. The three panelist included: David Berkowitz of the New York City agency 360i; Brandon Evans of the social marketing agency Mr. Youth in New York City and Michael Lebowitz of Big Spaceship, a digital ad shop in Brooklyn.… Continue reading

If 2009 was the year to forget for the advertising industry, what’s next?

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2009 has become the year to forget for the advertising industry.

“If you look at 2009, we have not seen a convergence of so many issues and crises at the same time. It was the perfect storm,”says Maurice Levy, chief executive of Publicis Groupe, one of the world’s largest ad companies, with clients including General Motors, Procter & Gamble and Coca-Cola.

It’s “the worst” the business has seen since Zenith began tracking ad spending 21 years ago and “likely the worst since World War II,” says Steve King, Zenith’s global CEO.

… Continue reading