New Roper Study: 9 in 10 CMOs See Value in Content Marketing

Transmedia-Storyteller

To create new business opportunities for your agency through social media, content is critical.

“… marketers will need to rethink their approach to advertising and marketing and intensify their focus on creating magnetic content that will naturally attract consumers, rather than relying solely on the interruption model of advertising, which consumers are responding to less and less. Think pull vs. push.”  Geoff Ramsey, CEO, Co-Founder of eMarketer.

New research from Roper GFK and presented by the Custom Content Council highlights the point that content should be a significant part of a marketer’s mix.… Continue reading

7 Key Digital Trends for 2011 for Ad Agency New Business

What are you doing to prepare your agency for the digital revolution?

Rising to meet the escalating demands for digital, a lot of agencies are now requiring that almost all of their employees develop digital skills. According to a recent Wall Street Journal article,  the bigger agencies are spending roughly $750,000 to $1.5 million on digital training programs this year.

Founded in 1996, eMarketer, with its articles, charts and analysis, provides a whole library of resources for ad agencies wanting to keep up with the latest trends and best practices.

… Continue reading

2011 Trends: Content Marketing Is Critical to Ad Agency New Business

social media survey

Content is the most important asset in using social media for ad agency new business.

In the 2011 RSW/US New Year Outlook Report, 77% of Agency Principals indicate that they plan on getting more aggressive on the agency new business front in 2011. ”Networking” and “Social Media” are the top two ways agency principals state they’re going to “get aggressive.”

It’s great to know that agencies are planning to be more aggressive with their social media efforts.… Continue reading