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12 LinkedIn Improvements for Ad Agency New Business

LinkedIn 277% More Effective for Lead Generation Than Facebook and Twitter.

In a study conducted by Hubspot, LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, almost 3 times higher (277%) than both Twitter (.69%) and Facebook (.77%).

200 million leads were generated on LinkedIn last year, according to their Advertising Chief, Jim Lister.

LinkedIn is an important social media platform for agency new business that helps you to:

Re-establish older connections with past colleagues and clients.

Study: 69% of Businesses Increased New Business Leads Through Blogging

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Blogging greatly improves search engine optimization, which has proven to be a key lead generating factor for new business.

How new business is being acquired for ad agencies is currently undergoing a paradigm shift; instead of pursuing clients, it’s now more important for your prospective clients to find your agency. Blogs make their search easier.

In a recent 2011 HubSpot ROI Study, 69% of businesses surveyed said that blogging attributed their lead generation success. The study also found that 75% of businesses believed SEO was a primary factor.… Continue reading

The 2011 State of Inbound Marketing for Ad Agency New Business

Inbound marketing techniques are rapidly becoming more important for agency new business.

Over the past four years I’ve seen a steady progression of agencies embracing social media as part of their new business program. Primarily because of the way their prospective clients are making decisions on how they are finding their agency partner. Traditional, “outbound marketing” methods are getting less and less effective.

CMO Survey: 80 percent of decision makers said they found there vendors, not the other way around.

… Continue reading

Report: Inbound Marketing Channels More Cost-Effective for Ad Agency New Business

When it comes to ad agency new business, blogs and social media can deliver inbound leads for less.

I often say, “people want to work with other people that they KNOW, TRUST and LIKE”. Social media is an efficient and affordable way to build new business relationships quickly.

According to research from inbound marketing solutions provider HubSpot, businesses dominated by inbound marketing have a 62% lower cost per lead than firms that do mostly outbound marketing.… Continue reading

10 Tips for Writing for the Web for Ad Agency New Business

To fuel ad agency new business through social media, creating content is critical.

According to a social media study by King Fish Media, HubSpot and Junta42, original content, both branded and expert, is by far the most employed tactic for social media.

And … “businesses (agencies) that blog, get 55% more website traffic than those that don’t.”

Creating valuable content increases website traffic that will equate into new business leads. But writing for web can be daunting, even for experienced copywriters.… Continue reading

2011 Trends: Content Marketing Is Critical to Ad Agency New Business

Content is the most important asset in using social media for ad agency new business.

In the 2011 RSW/US New Year Outlook Report, 77% of Agency Principals indicate that they plan on getting more aggressive on the agency new business front in 2011. ”Networking” and “Social Media” are the top two ways agency principals state they’re going to “get aggressive.”

It’s great to know that agencies are planning to be more aggressive with their social media efforts.… Continue reading

Blogs Can Convert Visitors into Leads for Ad Agency New Business

The chief benefit to your agency from using social networking is “getting new business leads.” Creating a community of followers through Twitter and a regularly updated stream of content on a blog builds engagement, can boost your agency’s presence on Google and ultimately bring in more prospective clients.

Don’t just take my word for it.

Inbound online marketing platform HubSpot’s The State of Inbound Marketing report that inbound marketing can double average monthly leads for small and medium-sized businesses.

… Continue reading

Socially Benefitting from My Twitter Habits

I’m sitting in front of the flat screen with my laptop halfway watching the new television program “Lie to Me” when I noticed that I’ve formed some habits, Twitter habits. No matter if I’m working or at leisure I’m drawn to Twitter.

Is time spent on Twitter worth it?

I’ve a lot of work to do for my own business and for my clients and I can’t afford to spend lots of time on Twitter, particularly if it has no benefit.… Continue reading

The Reader’s Digest Version of SEO for Ad Agency New Business

A recent CMO study reported that 80% of decision makers found their vendors, not the other way around. SEO is important for agency new business. You need to optimize SEO for your agency’s target audience to be able to find you. Hubspot’s marketing blog provides the shortest tutorial ever for SEO (Search Engine Opitmization).

12 concise tips for better SEO: