Fueling Ad Agency New Business Through Social Media
These are certainly unconventional times that we live in. A recent IBM study states that we will see more change in the next 5 years than in the previous fifty.
We are still in the midst of the greatest economic downturn since the Great Depression. The recession that began in 2008 still isn’t over and economists are forewarning the possibility that this could be a double-dip recession.… Continue reading
An agency blog serves as the central component for your agency’s social media strategy. I’ve compiled my suggested best practices to help you to get your agency’s blog up, focused and running quickly as well as rapidly building your agency’s credibility within this space.
An agency blog is like fishing. You want to fish for a particular fish, with a particular bait and you want to get the bait away from the boat so you don’t scare off the fish.
Online inbound lead generation is like fishing. You should fish for a particular fish (your target audience) with a particular bait (an appealing positioning that differentiates your agency from the rest) and do your fishing away from the boat (the agency’s website) so that you don’t scare away the fish.… Continue reading
The chief benefit to your agency from using social networking is “getting new business leads.” Creating a community of followers through Twitter and a regularly updated stream of content on a blog builds engagement, can boost your agency’s presence on Google and ultimately bring in more prospective clients.
Don’t just take my word for it.
Inbound online marketing platform HubSpot’s The State of Inbound Marketing report that inbound marketing can double average monthly leads for small and medium-sized businesses.
Holland + Holland, a small advertising agency in Birmingham, AL, provides an excellent example of how a small agency can create an appeal to a specific target audience using social media.
I'm Michael Gass, a new business consultant to advertising, digital, media and PR agencies. I help make new business EASY. Read more about me
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is The List. I highly recommend them.
I'm Michael Gass, I'm an author, speaker and a new business consultant to advertising, digital, media and PR agencies.
My social media 'home-base' is Fuel Lines, which in 3 years time grew into an influential business development blog and has been ranked among the top 100 marketing blogs in the world, according to Advertising Age’s, The Power 150.
Learn more about me
