A 7 Step Guide to Successful Infographic Production for Ad Agency New Business

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An infographic can be a great way for small to midsize ad agencies to communicate their unique position in the marketplace. 

Infographics is derived from two words: ‘information’ and ‘graphics’, and stands for the graphical representation of data and information.

Why infographics for ad agency new business?

  • Visually create a positioning for your agency - “A picture is worth a thousand words.”
  • Gain a positioning of expertise within a particular industry or discipline.
  • If you include an  “embed code” for your infographic, it can help your agency’s website or blog site gain rankings for a particular niche.
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85 social media infographics for ad agency new business

Infographics: A great way to connect with prospective clients for new business.

Infographics (information graphics) are visual representations of information, data, or knowledge. They are mostly image-based with little text.  Infographics is a good way to illustrate social media to clients as author Erik Qualman did with Social Media ROI: Socialnomics.

A good example of infographics used in a video to specifically reach prospective clients: She-conomy, A Guys Guide to Marketing to Women.

Jesse Thomas continues to do a masterful job in social media data visualization.… Continue reading