How Can I Make FUEL LINES More Useful for You?

michael gass

FUEL LINES was started to help small-to midsize ad agencies, interactive agencies and PR firms with their new business practices. New Business tips, tools, tactics and trends that help give them a differentiating strategy, a competitive advantage, a higher-profile reputation, and an improved ability to attract and win the kind of clients  they really want.

Following the writing of my 500th post and closing in on my third anniversary for FUEL LINES,  I ask for your input on how I can make this blog more useful to you?… Continue reading

Is Social Media Marketing Stuck in Ad Agency Purgatory?

Ghosts

The world of advertising isn’t changing, it’s changed. Marketers have pushed for the change and assessing whether their current agencies are ready to help them into the future.

New data suggest that marketers know social is the way forward. Social media is breaking down the walls between between “all types” of agencies, each trying to own it for their clients.

Eric Kintz, a Hewlett-Packard marketing exec and blogger said: “I think they [agencies] are somewhat helping. But they need to show how social media has helped them further their own agenda.

… Continue reading