Usability is a critical success factor for websites. If yours isn’t easy to use it is a very poor reflection of your agency and prospects will simply leave it.
I’ve written this often, a good creative rational for your agency’s website is that it should become your agency’s online brochure. It is he place where your work resides along with your agency’s capabilities and credentials. It must be user-friendly.
Web design expert, Jakob Nielsen states that, ”Web design is not a matter of taste or aesthetics — it’s a matter of science … what we actually know from our studies is that the average user experience on the Web is that of failure.”
Nielsen practices what he preaches.… Continue reading
