Jason Falls - FUEL LINES

The All Business “No Bull Crap” Guide to Social Media Marketing

Turning social media into social media marketing for ad agency new business.

No Bullshit Social Media is a new book that I highly recommend for ad agencies. It is hype-free advice on how to use social media marketing for business and contains a wealth of statistics, illustrations and case studies. The books insights will be of practical help to your agency and clients.

The reason your agency needs social media is that it can drive real new business opportunities and will provide a serious step up on your competitors.

The book is co-written by Jason Falls and Erik Deckers.… Continue reading

Is Advertising a Respected Profession?

A lack of respect is bad for ad agency new business. You might not be able to change the perception of our industry but you can control the perception of your agency.

Over the last decade, the advertising industry has become one of the least liked by Americans. In a recent Gallup Poll Advertising and Public Relations ranked 10th on a list of the least respected industries in the nation.

Author Tim Williams is an author and consultant, closely associated with the advertising industry.… Continue reading

5 reasons ad agencies continue to have problems understanding social media

**I’m not the only one that one that thinks most agencies still don’t get the social media**.

“My personal experience is that most agencies are social media posers. They do not embrace social media for their own agencies yet recommend it for clients.” agency search consultant, Hank Blank, Blank and Associates

Forrester’s recently projected social media marketing spend to increase at an average of 34% a year through 2014. But Marketers are still finding it difficult to locate the ad agencies that are credible and capable within the social media arena.… Continue reading

Overcoming Social Media Writer’s Block

If your agency is going to effectively use social media for inbound lead generation then you must have content. You have to develop a system to write even during the of busiest times and also when you have bouts with writers block.

Overcoming social media writer’s block: If you put your focus on what your audience wants to read (rather than what you want to write), the whole game changes — and the shift is in your favor.

… Continue reading

Google Sidewiki: Post Comments to Even A Competitor’s Website

Another new tool that needs to be on your ad agency’s radar.

Google Sidewiki, which allows you to contribute helpful information next to any webpage or even critical information to a competitors Website. Google Sidewiki appears as a browser sidebar, where you can read and write entries along the side of the page.

Sidewiki, a just-released Google Toolbar feature, is a program that allows you to contribute to any website. User-added info appears as a sidebar beside the page, as Google uses an algorithm to display the most relevant and helpful posts up top.… Continue reading

“Mindsalt – Magic ’09 Ball” Used to Promote Ad Agency

One of my daily reads through my RSS feed reader is Jason Fall’s, Social Media Explorer. Jason is the director of social media for the agency Doe-Anderson. This morning Jason put me onto a another cleaver ad agency promotion created by Mindsalt, a branding and PR firm located in Louisville, KY.

Hopefully ideas such as this will spur you to challenge your agency to create some unique promotional efforts that can become inexpensive viral promotions for your agency.… Continue reading

Comprehensive Resource List for Ad Agency Promotion Online

Jason Falls, director of social media for Doe Anderson, alerted me to a comprehensive list of internet marketing resources. This is a great resource list as you enlarge your agencies online footprint through online marketing and social media tools.

Tamar Weinberg, a social media enthusiast with a passion for all things tech, has put painstakingly put together a collection of posts that started in January 2008 and been collected for the past 12 months.… Continue reading

Promoting Your Ad Agency Using Twitter?

You can actually promote your ad agency using social media. Agencies such as Off Madison Ave are generating inbound new business leads on a daily basis. Social media is affordable and allows you to test your messages and positioning with your key target audiences. You need to learn how to use these tools and allow your marketing mind to “kick-in” so that you can use them for your clients but also to understand how they can be used to market and promote your agency.… Continue reading