2011 Forecast: 100 Global Trends That Will Drive Consumer Behavior

Concise and helpful information for prospective clients regarding the trends that will impact consumer behavior in 2011 and positioning as an advertising leader for JWT.

JWT has released its sixth annual year-end forecast of key trends that will drive or significantly impact consumer behaviour in the year ahead. The result of quantitative, qualitative and desk research conducted throughout the year and pulling from the input of more than 50 trend-scouts around the world.  JWT is a believer in scoping out trends through its JWT Intelligence unit.… Continue reading

Ad Agency New Business AdMan Remembers 9/11

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I was in my office at The Maryland Group, a full-service ad agency located in Brentwood, TN when I learned of the first plane striking the  North Tower of the World Trade Center.  All of our staff  were glued to watching live televised reports of the tragedy as it continued to unfold. We scanned the web for additional information.

There was also lots of misinformation being reported, such as the the possible bombing of our own State Capital Building in Nashville.

… Continue reading