lead generation - FUEL LINES

12 LinkedIn Improvements for Ad Agency New Business

LinkedIn 277% More Effective for Lead Generation Than Facebook and Twitter.

In a study conducted by Hubspot, LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, almost 3 times higher (277%) than both Twitter (.69%) and Facebook (.77%).

200 million leads were generated on LinkedIn last year, according to their Advertising Chief, Jim Lister.

LinkedIn is an important social media platform for agency new business that helps you to:

Re-establish older connections with past colleagues and clients.

20 Top Inbound Marketing Resources for the Paradigm Shift in Ad Agency New Business

Advertising agencies, PR firms and digital shops should reverse their new business efforts from “Outbound Marketing” techniques to “Inbound Marketing.”

There is a dramatic paradigm shift for acquiring new business opportunities for advertising agencies, digital shops and PR firms. Agencies need to rethink their approach to new business and intensify their focus on inbound tactics, such as creating magnetic content that will attract prospective clients, rather than relying on the traditional interruption model which consumers are responding to less and less.… Continue reading

Study: 69% of Businesses Increased New Business Leads Through Blogging

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Blogging greatly improves search engine optimization, which has proven to be a key lead generating factor for new business.

How new business is being acquired for ad agencies is currently undergoing a paradigm shift; instead of pursuing clients, it’s now more important for your prospective clients to find your agency. Blogs make their search easier.

In a recent 2011 HubSpot ROI Study, 69% of businesses surveyed said that blogging attributed their lead generation success. The study also found that 75% of businesses believed SEO was a primary factor.… Continue reading

A 70 Point Checklist for Jump-Starting or Tuning-Up Your Blog for New Business

You should evaluate your agency’s blog to optimize its potential as a tool for lead generation, referrals and networking.

There is a dramatic paradigm shift for acquiring new business opportunities for small to midsize ad agencies. Agencies need to rethink their approach to new business and intensify their focus for creating magnetic content that will attract prospective clients, rather than relying primarily on the interruption model of cold calls and unsolicited direct mail, which consumers are responding to less and less.… Continue reading

12 Tips for Building a Rewards Program for Ad Agency New Business

Everyone in the agency should contribute to new business and one of the best ways to encourage lead generation is through a referral program.

A referral program is one of the most cost-effective and efficient methods for generating new business for small-to-midsize ad agencies. Here are my 12 tips on how to create or enhance your agency’s new business referral program:

Identify the kinds of clients you are looking for and set parameters for qualifying leads (size, niche or category, etc.) so all employees know the kinds of clients you want to pursue.

5 Steps to Improve Your Ad Agency’s Blog for New Business

Tim Volk, President of Kelliher Samets Vok

An agency blog that is a repository of helpful content can effectively attract a large number of prospective clients.

Here are 5 simple steps and suggestions to improve your agency’s blog as a major tool for fueling new business leads:

1. Creating

Each new blog post is a new opportunity for you to be found online by your best prospects. Some quick suggestions:

Write to a specific target audience and provide answers to their advertising/marketing challenges.

7 Tips for Using Twitter for Ad Agency New Business

Used in the right way, Twitter can be one of the best social media tools to be used to generate traffic and leads for your agency’s new business.

For the past 3 years Twitter has been the leading traffic generator to my Fuel Lines blog. It definitely needs to be part of your agency’s overall social media marketing strategy.

The following are seven of my personal tips to help make Twitter more effective for your agency’s new business:

Don’t be afraid to use Twitter differently from the way it was originally intended to be used.

6 Simple Steps for Using Content Marketing to Attract Ad Agency New Business

Relevant and valuable content will attract a clearly defined and understood target audience.

Content marketing is an overarching term that involves the creation and sharing of content for the purpose of engaging your prospective clients. Educating your potential clients results in building your agency’s brand awareness and recognition as a thought leader and industry expert. The primary objective is lead generation for new business opportunities.

Here are 6 steps for using content marketing to attract prospective clients:

First, define your target audience
Second, determine what are their marketing and advertising challenges, “what keeps them up at night”
Third, create a blog as your central communication platform that becomes a repository of information, “a one stop shop” that provides consistent solutions, rich helpful content
Fourth, continually measure how well you’re doing and adjust as you go
Fifth, “Jump start” your blog’s traffic, accelerate its growth by repurposing content through other social media channels such as Twitter, Facebook, LinkedIn using third party tools to that help to make the process easy to manage and time efficient.

Reading Can Fuel Your Writing for Ad Agency New Business

“Okay, I believe that content marketing can create significant traffic to my agency’s blog and generate inbound new business leads. But my main concern is that I wont have enough to write about that would be of interest to my audience. What should I do?”

I’ve been writing about ad agency new business for four years. My wife will occassoinaly ask how can I possibly have anything more to write about regarding “ad agency new business”.… Continue reading

6 Tips to Blog Successfully for Ad Agency New Business

If you agency has a blog but very little traffic and no new business leads, here’s some help.

A blog should be central to your agency’s social media strategy for new business. What fuels the engine to this strategy is good content.

You must consistently feed your inbound marketing machine with rich content or you will see a slow-down in traffic, search engine results and prospective client leads.

Here’s my 6 tips to be more effective with your blogging: