Ad Agency’s Super Bowl Party Generates National Attention

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I’m in Indianapolis this week to conduct a social media | new business workshop for a new client. The atmosphere here is exciting. The Colts are beloved in this city. Everyone, and I mean everyone, is talking about them and the Super Bowl, from our Southwest pilot, the hotel shuttle driver and registration agents, all are ecstatic over their pro team. Indianapolis schools will even start 1 hour later on Monday to accommodate children, teachers and bus drivers who will be up late Sunday night watching the game.… Continue reading

8 Benefits to Writing A Book and Six Ways to Publish It Online

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Writing a book a book can put your agency on the map. It benefits new business.

When I started my blog I tried to be strategic and think further down the road. Surely there were ways to reuse the content. One of the ways that I identified was a book. I actually outlined a book prior to starting my blog and 290+ blog posts later I’m almost there.

I’ve identified  8 benefits to writing a book feel free to ad some of your own:

  1. It positions you as an expert
  2. It allows you to reach more people
  3. It provides you with the “ultimate” business card
  4. It makes you more money
  5. It benefits business
  6. It ranks you as a credible source
  7. It gives you a personal sense of accomplishment
  8. It enables you to leave a legacy

Here are a few of examples of agency principals that have written a book.… Continue reading

When Growth Stalls For Ad Agencies

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I’m pleased to welcome Steve Mckee for this guest post.  Steve is president of McKee Wallwork Cleveland  a full service ad agency in Albuquerque, NM. Steve has gained national attention for his agency through the ADBOWL, his columns for BusinessWeek.com and other articles published in the New York Times, USA Today, Advertising Age, Business Daily, just to name a few.  He’s the author of the new book, When Growth Stalls, released this month.

Times are tough for all of us in the agency business.… Continue reading

Bridgestone WINS ADBOWL 2009!

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On the biggest night of the year for the advertising industry, tires roll over the Super Bowl Ad competition, besting beer for the first time in six years.

As of 12:00 am EST, the top 5 ads as ranked by ADBOWL voters on a five point scale were:

  1. Bridgetstone’s “Taters”
  2. Bridgestone’s “Hot Item”
  3. Coca-Cola’s “Heist”
  4. Doritos’ “Crystal Ball”
  5. Anheuser-Busch-Clydsedale Fetch

Click to view: Bridgestone’s Taters

 

 

“Last year Bridgestone came in a surprise number two,” said Steve McKee, president of McKee Wallwork Cleveland.

… Continue reading

FUEL LINES’ Super Bowl “Advertising” Coverage

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The Super Bowl is not only the Super Bowl for football but also for the advertising industry. What’s the newest trend for this year? The incorporation of social media.

Preview Super Bowl Ads prior to the game: ADWEEK MEDIA SUPER BOWL XLIII

A  good variety of top articles, posts, tools and sites regarding Super Bowl advertising:

  1. Adweek: Super Bowl Ad Drive Leads to Brand Sites - Thirty percent of respondents to a recent survey of those who plan to watch the big game said Super Bowl commercials increase the likelihood they’ll visit an advertiser’s Web site, while more than one out of five said they’ll be tuning in “exclusively or predominantly” for the ads.

    2. … Continue reading

ADBOWL: Ad Agencies Should be “Creative” Promoting Themselves

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You’ve probably heard of ADBOWL, but you may not know that the idea originated  at a midsize ad agency’s Super Bowl party in Albuquerque, NM. Ten years later, growing in size every year, the idea has paid great dividends to the agency generating national television, press coverage and positioning it as an industry leader.

On Super Bowl Sunday (February 1, 2009), viewers can visit www.ADBOWL.com and rate commercials on a scale between one and five.  Participants have the option of rating the ads online as they air or printing a ballot and rating all of the ads at the end of the game.… Continue reading