Fueling Ad Agency New Business Through Social Media
By Steve Congdon
From time to time you will find yourself looking for an ad agency new business development job. Either you’re at an agency and unhappy. Or, you’re on the streets, trying to find your next position.
From time to time I get a retained recruiting assignment from a firm. Agencies appreciate this as they now have a practiced hand that helps them find effective new business leaders.… Continue reading
Jack Marshall, a staff writer for Digiday wrote an article that is creating lots of buzz entitled, “Agencies Ditch Blogs.” He points to a study conducted by the University of Massachusetts Dartmouth, that reveals that only 37% of Fortune 500 companies now maintain a blog. That is down from 50% that was reported in 2010.
Jack makes an assumption that this is that this is probably true of advertising agencies:
“It seems there’s a similar trend among agencies.
The popularity of cloud based storage has soared in popularity. People’s appetites have dramatically shifted from having access to physical content to digital content delivered to multiple devices and that is good for those charged with new business because it has created a multiplicity of cloud based solutions.
People are more concerned about storing digital content.
The AMC hit television series, Mad Men, has received critical acclaim, winning fifteen Emmys and four Golden Globes. It was the first basic cable series to win the Emmy Award for Outstanding Drama Series and won the award in each of its first four seasons.
AMC’s ‘The Pitch’ seems to be trying to capitalize on the popularity of Mad Men with a “reality TV” version that premieres following an episode of Mad Men. But Charlie Collier, AMC president and general manager, states that is incorrect.… Continue reading
In a study conducted by Hubspot, LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, almost 3 times higher (277%) than both Twitter (.69%) and Facebook (.77%).
200 million leads were generated on LinkedIn last year, according to their Advertising Chief, Jim Lister.
LinkedIn is an important social media platform for agency new business that helps you to:
This guest post is written by Cheri D. Gmiter, the executive director of Magnet Global Network. She serves as the communications hub of this international network of independent advertising agencies. She has over 30 years of agency and broadcast experience.
Advertising clients that once worked with one or two agencies to handle their marketing needs now may divide their work among 5 to 10 shops that specialize in media, design, digital, SEO and Social.… Continue reading
“The Pitch”, is a new reality show featuring two agencies, McKinney and WDCW, who are competing for a Subway assignment. The new business pitch is the way agencies win most of their business and grow. The sneak peaks of The Pitch is an edited version of the creative process of both agencies that builds toward the pitch and then declaration of the winner.… Continue reading
I'm Michael Gass, a new business consultant to advertising, digital, media and PR agencies. I help make new business EASY. Read more about me
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is The List. I highly recommend them.
I'm Michael Gass, I'm an author, speaker and a new business consultant to advertising, digital, media and PR agencies.
My social media 'home-base' is Fuel Lines, which in 3 years time grew into an influential business development blog and has been ranked among the top 100 marketing blogs in the world, according to Advertising Age’s, The Power 150.
Learn more about me
