Fueling Ad Agency New Business
How to lose a pitch in front of millions of television views and the entire ad industry and still come out as the winner. A good number of agencies depend upon the pitch as the primary way they win new business and grow. Some national attention and industry buzz has been brought upon the pitch process […]
The reader’s digest version of the top insights from the largest agency new business conference of the year. The 2011 Mirren New Business Conference was recently held in NYC. With over 400 advertising agencies represented, this is the premiere event of the year for agency new business. Over 400 agencies were represented for this 3 […]
If you want to shake up your thinking regarding agency new business and following conventional wisdom, Alex Bogusky, the highly respected creative director for Crispin and Porter Advertising, shares his perspective. He was one of the featured speakers at Mirren’s annual new business conference in New York. He urged attendees to ‘defy convention’.
Mirren Business Development, is one of the premiere new business conferences for small-to mid-size ad agencies, marketing, public relations and digital agencies. Over 400 agencies from across the country will be participating in this years conference, April 12-14, in New York. See the full AGENDA of sessions and SPEAKERS and REGISTRATION information.
The Mirren New Business Conference back in April of this year, 158 advertising agencies participated in a survey about the current economic downturn along with their new business development practices. Here are some of the key insights into agency new business trends that came from this survey.
Michael Gass, Business Development Consultant | Speaker | Author of Fuel Lines
Fuel Lines provides new business resources for Advertising, Digital, Media and PR Agencies.
It has been rated among the top 100 marketing blogs in the world, according to Ad Age’s Power 150.
Since 2007, Michael has helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Read more about Michael
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is Winmo. I highly recommend them.
I'm Michael Gass, I'm an author, speaker and a new business consultant to advertising, digital, media and PR agencies.
Since 2007, I have helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Fuel Lines is my social media 'home-base. It has been ranked among the top 100 marketing blogs in the world, according to Advertising Age’s, The Power 150.
Learn more about me