How did YOU get into ad agency business development?

John Sharpe and his dad mowing the lawn

Ad agency new business hunters are a unique group who share some common traits even though their personal stories of how they got into this business are usually very different.

John Sharpe a partner and the Chief Marketing Office for the BOHAN advertising agency, Nashville, TN. He heads up the marketing and PR efforts for the agency itself.

John is a long tenured new business executive with a sampling of wins such as Cracker Barrel Old Country Store, the Grand Ole Opry, the Peabody Hotel Group, Vanderbilt University Medical Center, Brunswick Outdoor Products, Red Lobster, Wyndham Hotels and Resorts, The Greenbrier, Citicorp Diners Club, Clarks of England and Shoney’s just to name a few.

… Continue reading

Using Social Media to Promote the Arts

giancarlo-intro

Social Media is not only a hot topic for clients but can also generate new business for your agency.

A front page article in an edition of The Tennessean, Tennessee’s state newspaper: “Symphony’s playful ads court younger listeners, campaign uses YouTube, Facebook.”

Nice publicity for Locomotion Creative’s ad campaign for the Nashville Symphony, using Social Media.

This guest post written by Rich Scaglione. Rich is a copywriter and account director for Locomotion Creative, a brand marketing and design company in Nashville, TN.… Continue reading

Agencies Gaining New Business Opportunities Using Social Media

locomotion-creative-article

I’m hearing from a number of agencies that social media is providing new business opportunities. They are up selling social media marketing services to current clients and increasing new business opportunities with prospective clients. They also are using social media for their own promotional efforts.

Social Media is not only a hot topic for clients but can also generate new business for your agency.

A front page article in this mornings edition of The Tennessean, Tennessee’s state newspaper: Symphony’s playful ads court younger listeners, campaign uses YouTube, Facebook

Nice publicity for Locomotion Creative’s ad campaign for the Nashville Symphony, using Web 2.0.

… Continue reading

When Selecting an Ad Agency, Bigger Isn’t Always Better

addyphoto

For new business larger ad agencies are going to tout their “BIGNESS” as an advantage over the smaller agencies.

If small agencies don’t position themselves in the marketplace the larger agencies will do it for them. They will position smaller agencies as being a design shop, able only to handle project work and smaller accounts. They will say smaller agencies are lacking in strategic thinking and are creatively inferior.

But with a small ad agency, clients still receive big ideas and great creative.… Continue reading