Shift in Advertising Spending: Be Prepared to Follow the Money

According to a recent eMarketer article, “Some Advertising Shines in Dark Times” nearly all media sectors will experience advertising spending declines in 2009.

“Hardest hit will be traditional media such as newspapers, radio, magazines and TV, each falling by 14% or more.”

Technology is causing both a growth and decline in advertising expenditures. Especially with increase in efficiency and metrics. But this isn’t necessarily a bad thing if agencies are prepared to follow the money.

Here’s where the declining shifts are occurring:

  • According to the “Media Advertising Forecast” from MAGNA, nearly all media sectors will experience advertising spending declines in 2009.

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8 Benefits of Social Media for Small-to Midsize Ad Agencies

big-benefits

Social media benefits the bottom line for small-to midsize ad agencies  - new business. 

I arrived in Atlanta last night and had some time to catch up with my good friend, Scott Nelson, Nelson Creative. Scott and I spent the evening together talking mostly about social media and its impact upon our industry. Scott is a believer.

I’m prepping this morning for a “Fueling Ad Agency New Business Through Social Media” workshop for Catapult New Business, Marketing Mine and THE LIST.… Continue reading

Using Video to Promote Your Ad Agency

Any small and midsize ad agency can use simple, inexpensive online videos for promotion. Videos build relationships and can be very persuasive. You can create individual videos that stand alone to post on your agency’s Website or blog.

Here are some different ways you can promote your agency with videos:

  • Film the production process
  • A behind the scenes look at a photo shoot or filming a commercial
  • Emphasize your agency’s quality and uniqueness
  • Introduce your staff
  • Demonstrate your agency’s processes
  • Articulate your agency’s mantra
  • Solve marketing problems
  • Profile your clients
  • Provide client testimonials

Nelson Creative, Atlanta, GA, provides a great example of utilizing video for agency promotion:

Additional Agency Videos:

 … Continue reading