Fueling Ad Agency New Business Through Social Media
By Steve Congdon
From time to time you will find yourself looking for an ad agency new business development job. Either you’re at an agency and unhappy. Or, you’re on the streets, trying to find your next position.
From time to time I get a retained recruiting assignment from a firm. Agencies appreciate this as they now have a practiced hand that helps them find effective new business leaders.… Continue reading
The sweet spot is that part of the club, bat, tennis racket, etc. that wastes the least amount of energy when it collides with the ball.
Too many agencies fall into the trap of pursuing any prospective client with a budget.… Continue reading
The following 30 agency blogs have been submitted for Fuel Lines’ Ad Agency Blog of the Month for November.
Review and vote for your favorite. The winner will be featured in Fuel Lines article and included in the voting for agency blog of the year.
Cast your VOTE by CLICKING HERE
The agency blogs submitted for the month of November:
A growing number of persons consider phone calls to be interrupting and annoying. The phone call is rapidly fading as a generation of e-mailing, followed by an explosion in texting and social media, has pushed the telephone conversation into serious decline.
TechCrunch writer, Alexia Tsotsis, recently wrote an insightful article that has been stirring a lot of debate, “The Phone Call is Dead.”
She writes,
“Less obsolete but more annoying than a handwritten letter, the phone call is fading as a mode of communication even if the nostalgic will be singing its praises for a while.”
While Alexia points out that to say something is dead in the tech industry, actually means it’s on the decline, she provides some good points regarding the fall of the call, I’ve also included some of additional data on this topic:
Agencies were reluctant to participate as social media was becoming mainstream because they saw it as a major commitment of their time without much value to show in return. A lot of negative perceptions of social media has been changed. But I don’t believe the majority of agencies have yet to appreciate the huge benefit that social media can actually make new business easier.… Continue reading
New business is tough. Especially in this economy. Life in the trenches for new business is nonstop hard work and often goes unnoticed. For the well-being of your new business team, it is important to stop, take the time to celebrate each new business victory.
Here are 5 reasons to celebrate your agency’s new business wins:
Here are 5 simple steps and suggestions to improve your agency’s blog as a major tool for fueling new business leads:
1. Creating
Each new blog post is a new opportunity for you to be found online by your best prospects. Some quick suggestions:
Having a clear objective from the get-go is important. I would suggest that you use social media as a big part of your agency’s new business program. Social media can provide a sustainable, affordable and focused program for networking and lead generation and also a great return on the time invested.
I recently received this note from an ad agency president that has differentiated his agency using social media,
“We just landed a significant project with Coca-Cola purely through our sustainable marketing niche.
Online inbound lead generation is like fishing. You should fish for a particular fish (your target audience) with a particular bait (an appealing positioning that differentiates your agency from the rest) and do your fishing away from the boat (the agency’s website) so that you don’t scare away the fish.… Continue reading
The starting point for any ad agency new business program is positioning. It is a fundamental prerequisite for small and midsize agencies. But it is also the place where most agencies where most fail. Positioning is everything.
“The common failing among agencies seeking new business is the inability, or unwillingness, to name what they stand for” Bob Lundin, Agency search consultancy Jones Lundin Beals
Brand coach Josh says, “If you can’t say why your [agency] brand is both different and compelling in a few words, don’t fix your statement, fix your [agency] company.”
Can you define your agency’s positioning in a simple statement?… Continue reading
I'm Michael Gass, a new business consultant to advertising, digital, media and PR agencies. I help make new business EASY. Read more about me
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is The List. I highly recommend them.
I'm Michael Gass, I'm an author, speaker and a new business consultant to advertising, digital, media and PR agencies.
My social media 'home-base' is Fuel Lines, which in 3 years time grew into an influential business development blog and has been ranked among the top 100 marketing blogs in the world, according to Advertising Age’s, The Power 150.
Learn more about me
