Skin in the Game: Ad Agency Creates Mini-Mutual Fund of Clients’ Stocks

piggy-bank

Clients want more accountability from their Ad Agency. Here’s an example of an agency that has found a unique way to put some “skin in the game.”

A New York advertising agency, Kirshenbaum Bond Senecal & Partners has created a mini-mutual fund of its agency clients’ stocks that are publicly traded.

“We’ve been hearing from a lot of clients that they want more accountability, they need us to own their challenges.” Lori Senecal, Kirshenbaum Bond president and CEO.

… Continue reading

New Apple device could change the way we read newspapers, magazines and books

_2de2-modbook-mac-tablet-computer

 

It is imperative for agencies to stay on top of new communication devices and their impact upon our industry and clients.  That said, you can simply follow Apple. They’ve set the standard and everyone else is playing catchup.

Apple has transformed the way we listen to (and purchase) music with the iPod and iTunes. It also changed the way we use our cellphones with the iPhone. Will it also transform how we read newspapers, magazines and books?

… Continue reading

FUEL LINES’ Super Bowl “Advertising” Coverage

ad-superbowl

 

The Super Bowl is not only the Super Bowl for football but also for the advertising industry. What’s the newest trend for this year? The incorporation of social media.

Preview Super Bowl Ads prior to the game: ADWEEK MEDIA SUPER BOWL XLIII

A  good variety of top articles, posts, tools and sites regarding Super Bowl advertising:

  1. Adweek: Super Bowl Ad Drive Leads to Brand Sites - Thirty percent of respondents to a recent survey of those who plan to watch the big game said Super Bowl commercials increase the likelihood they’ll visit an advertiser’s Web site, while more than one out of five said they’ll be tuning in “exclusively or predominantly” for the ads.

    2. … Continue reading