
Clients want more accountability from their Ad Agency. Here’s an example of an agency that has found a unique way to put some “skin in the game.”
A New York advertising agency, Kirshenbaum Bond Senecal & Partners has created a mini-mutual fund of its agency clients’ stocks that are publicly traded.
“We’ve been hearing from a lot of clients that they want more accountability, they need us to own their challenges.” Lori Senecal, Kirshenbaum Bond president and CEO.













