The debate may have switched from “is cold calling dead” to “is the phone call in general dead” for agency new business.
A growing number of persons consider phone calls to be interrupting and annoying. The phone call is rapidly fading as a generation of e-mailing, followed by an explosion in texting and social media, has pushed the telephone conversation into serious decline.
TechCrunch writer, Alexia Tsotsis, recently wrote an insightful article that has been stirring a lot of debate, “The Phone Call is Dead.”
She writes,
“Less obsolete but more annoying than a handwritten letter, the phone call is fading as a mode of communication even if the nostalgic will be singing its praises for a while.”
While Alexia points out that to say something is dead in the tech industry, actually means it’s on the decline, she provides some good points regarding the fall of the call, I’ve also included some of additional data on this topic:
- We reached a breaking point in 2008 when text messaging topped mobile phone calling in usage, and we’ve been living in a world dominated by text-based communication ever since.
