outbound marketing - FUEL LINES

Ad Agencies Need More Content for New Business

All ad agencies need more content as part of their promotional strategy to create and keep a relevant and positive engagement with their best prospects 24/7.

Coca Cola has always been at the forefront of innovation. The company recently announced they were committing to a different marketing strategy that no longer relied on traditional advertising to build their business. Coke will be the first major brand to place a major emphasis on content marketing.

In the videos below, Jonathan Mildenhall, Vice-President, Global Advertising Strategy and Creative Excellence at The Coca-Cola Company is the person leading the global strategy for the Company’s portfolio of global brands.… Continue reading

A 7 Step Guide to Successful Infographic Production for Ad Agency New Business

An infographic can be a great way for small to midsize ad agencies to communicate their unique position in the marketplace.

Infographics is derived from two words: ‘information’ and ‘graphics’, and stands for the graphical representation of data and information.

Why infographics for ad agency new business?

Visually create a positioning for your agency - “A picture is worth a thousand words.”
Gain a positioning of expertise within a particular industry or discipline.
If you include an “embed code” for your infographic, it can help your agency’s website or blog site gain rankings for a particular niche.

The 2011 State of Inbound Marketing for Ad Agency New Business

Inbound marketing techniques are rapidly becoming more important for agency new business.

Over the past four years I’ve seen a steady progression of agencies embracing social media as part of their new business program. Primarily because of the way their prospective clients are making decisions on how they are finding their agency partner. Traditional, “outbound marketing” methods are getting less and less effective.