park howell « FUEL LINES Fueling Ad Agency New Business Through Social Media

An Ad Agency’s ‘Buy Local Campaign’ Generates New Business

January 3, 2011

Park Howell, president of Park&Co, a full service agency that specializes in environmental marketing, provides a successful promotional campaign example for how he built awareness for his agency … by promoting its competition.

Arizona is trying to heal the P.R. black eye and business boycott created by its strict illegal immigration bill SB1070. Among other issues, the state is also battling a historic state deficit, lack of investment in education and nearly 10 percent unemployment. As one solution, Park and his agency launched a ‘Buy Local Advertising Campaign.’

“I was honored earlier this year by being named Ad Person of the Year, by the American Advertising Federation of Metro Phoenix. I thought with the recognition came some modicum of accountability for our industry.

So as we close 2010, our agency wanted to take one last stand for the local advertising industry and encourage all of you Arizona companies that are spending your dollars in other markets with other agencies and production companies, to at least consider including local creative companies on your bid list for 2011. And seriously consider the impact your spending can have on your neighbors right here at home, versus spreading your important dollars abroad.” Park Howell

With the philosophy that “a rising tide lifts all boats”, Park&Co is encouraging AZ companies in need of an advertising agency, to give a first look to Arizona ad agencies and also reminding them that for every $100 spend for goods and services at a locally owned business, $73 remained in the AZ economy.

From Park & Co’s Extra Cut Blog:

You buy your lettuce locally. Why not your marketing?

“You buy local produce, seek out locally owned stores, and drink local wines. So why go to other markets like L.A. for your advertising? Phoenix agencies offer a wealth of talent, from brand strategy and development to internationally award-winning creative, as well as innovative interactive campaigns and Hollywood-caliber film and video production. And you don’t have to look far …

… So, if you want to buy your maple syrup out of state, that’s fine by us. But if its business-building brand strategy and creative you’re looking for, we encourage you to shop locally by visiting parkandco.com/azagencies. And no worries if you pick another local firm over us. Just tell them Park&Co sent you.”

Park&Co have enlisted support and generated buzz for the campaign through its blog, social media network, email and with print. Check out their campaign through the following links:

About the madness behind the “Buy Local” campaign: http://bit.ly/h7bN7v
The web and interactive ad: http://bit.ly/fBeyF6
Why would an ad agency promote its competition?
Your location for talented film and video companies starts in Arizona
You buy your lettuce locally. Why not your marketing?
@parkandco Buying your web out of L.A. is like sourcing your prickly pear jam in N.J. ExtraCuts http://bit.ly/fBeyF6
Flashpoint Newsletter: http://parkandco.com/_newsletters/flashpoint/2010-12/
Arizona Ad Agencies’ Landing Page: http://parkandco.com/azagencies/

Results thus far: Park shared with me that the response to their campaign was 95% positive and within the first couple of weeks of the campaign’s launch his agency had received an opportunity to pitch for new business, a direct result of the Buy Local campaign. By the 4th week of the campaign they had secured 5 new business calls, 3 of them in one day.

3 Comments | Best Practices, Fuel for Thought, New Business Tactics, New Business Tips, Promotion | Tagged: advertising agencies, AZ, Michael Gass, new business, Park & Co, park howell, Phoenix, Promotion | Permalink
Posted by Michael Gass

10 Twitter Networking Tips for Ad Agency New Business

May 24, 2010

Get more out of Twitter and generate inbound leads for your agency’s new business by creating a personal network of prospective clients.

I didn’t quite know what to do with Twitter in the beginning until I read an article from Angela Maiers, educator, author, blogger who now leads Maier Educational Services. Angela developed a simple Twitter Engagement Formula that provides purpose and direction for her participation. She calls it the 70-20-10 Formula. My formula for using Twitter has evolved differently from hers but it provided a great example on how to get started.

What I’ve discovered with Twitter is that it is great tool for creating awareness and traffic for my blog but is equally effective and efficient as a networking tool. Just remember to retain your offline personal networking skills while online.

Here are my ten tips on creating personal networks with Twitter:

Make a commitment to spend enough time on Twitter to understand how it works. Think of it as just another communications channel. When you’ve paid your dues in the beginning you will be able to better utilize a number of Twitter 3rd party tools to make your time management extremely efficient. Edward Boches, CCO, Mullen, What Twitter Can Do For You – Adweek.
One of the most important lessons I can share is that you remember to Help Others. Zig Ziglar, one of the most successful sales trainers in the world says “if you help enough people get what they want in life, you will get what you want in life”.
Grow targeted Twitter followers. Mashable’s searchable Twitter List Directory is a great place to start. The more traffic that you can generate, from among your target audience, the more inbound new business leads that will follow.
Teach/Don’t Sell. But the best way to close a sale is by building a relationship, Todd Knutson, CEO, The List.
Sustained focused effort. Twitter is more of a broadcast channel than many realize. The majority of users never post anything … but they are definitely reading and clicking. Twitter Usage in America: 2010 – Complete Report.
Gather “real-time” market intelligence and feedback. Social media recognizance could provide a significant advantage to your agency’s new business initiatives. Twitter, along with blogs, blog comments, and other social networks, is abundant with conversations that can give your agency a boost over your competition. Read how JetBlue tested the social media credibility of ad agencies vying for its account and how participating agencies got a leg-up on their competitors.
Take the time to create conversations and get to know those who rise up to help make your content viral by retweeting it through their personal networks. Remember to be genuine. Everybody can tell when someone is schmoozing them.
Give Attention to Your Twitter Profile. Allow your agency to remain in the background. Make your profile relevant to the interests/benefits of your target audience. Here are a few good examples: @bradjhanna, @johnsonnhalter, @parkhowell.
If you are out of sight, you will be out of mind. There are ways to easily maintain a consistent presence on Twitter within the time constraints of your busy day. Tweedeck, CoTweet, Bit.ly or Social Oomph are some good 3rd party Twitter programs that will be of help.
Point to resources other than your own. Become a repository of great info for your audience that extends beyond your original content. Link to other helpful resources. May will repay you in kind.

Additional Twitter articles, specifically for ad agencies that can help you take advantage of Twitter’s growth for new business:

5 Comments | Social Media, Twitter | Tagged: Ad Agencies, adweek, bit.ly, Edward Boches, inbound leads, Michael Gass, new business, park howell, Social Oomph, Twitter | Permalink
Posted by Michael Gass

Ad Agency: Social Media | New Business Roundtable

November 4, 2009

Social media provides great opportunities for ad agencies to network with prospective clients. It is also provides opportunity to network with other agencies.

Stephanie Holland was kind enough to host a social media/new business roundtable discussion with a small group of us who I have worked with over the past couple of years. Stephanie is president/creative director for Holland + Holland Advertising, here in Birmingham, AL. Our group also included Jaci Russo, principal of The Russo Group, Lafayette, LA, S.A. Habib, president of Locomotion Creative, Nashville, TN, John Sonnhalter, founder and CEO of SONNHALTER, a B to B ad agency in Cleveland, OH, and Park Howell, president of Park&Co, a full service ad agency in Phoenix, AZ.

Though everyone had been introduced to one another online this was the first time that our group had met face-to-face. We decided to get together for a couple of days of personal interaction to measure how far we have come and where do we go from here.

This meeting provided an opportunity for us to learn from one another and create some camaraderie as we go forward. Too be a help and a resource for one another.

These were some of our initial questions and thoughts that were used to facilitate our discussions:

How do you monetize your social media efforts for new business?
What has been the best return on your time investment with social, best time management practices?
What still are your biggest challenges?
Reviewing and providing input for each agency blog’s positioning
Is your staff buying in and participating?
How to implement a call to action through social media?

It was an enjoyable and rewarding two days. We came away with renewed energy and focus.

Here’s a link if you’d like to see additional photos of our roundtable discussion group

You can review these agency principal’s blogs below. I’m sure each of them would welcome your thoughtful insights:

Blue Collar Branding (S.A. Habib)

Park Howell: A brighter shade of green marketing (Park Howell)

Razor Branding Blog (Jaci Russo)

She-conomy: A Guys Guide to Marketing to Women (Stephanie Holland)

Tradesmen Insights (John Sonnhalter)

12 Comments | Agency Blogs, Social Media | Tagged: Jaci Russo, John Sonnhalter, Michael Gass, park howell, S.A. Habib, Stephanie Holland | Permalink
Posted by Michael Gass

6 Examples of “Appealing” Ad Agency Blog Posts

October 2, 2009

Having difficult generating traffic to your agency’s blog?

Your audience is the judge and jury as to what is and what’s not appealing in regards to your agency’s blog. You’ll need to listen (blog analytics, comments, etc) to hone in for what will consistently resonate with them.

I want to provide some examples of the kinds of posts that will generate interest from prospective clients. Notice, they are not written about the agency. There is nothing about any of the agency’s 3 C’s … Credentials, Capabilities or Case studies.

These are “resourceful posts” written for the benefit of their intended target audience. Much of the information for this type of post can come through your personal reading program that will keep you ahead of the wave of the trends impacting the advertising industry and its clients.

Your reading (using a RSS Reader) and writing program (agency blog) should be focused by having a specific target audience that you are writing to. If you start an agency blog without first answering the question, “Who is my target audience?” it will lack focus, be more difficult to find resources, harder to write, have less traffic and provide little if any new business leads.

Park Howell, president of Park & Co., a full service ad agency in Phoenix, AZ, provides an excellent example of an agency’s blog post written the right way: 6 Reasons Why Green Marketers Should Listen to their Mothers. I would encourage you to go ahead and read this post and I’ll give you some observations and additional examples below.

My observations for what they are worth:

A few thoughts regarding Park’s blog site … I like that the blog has a clear “descriptor statement” just under the title. You know immediately who and what the blog is for. It’s also personal more of a personal blog where Park is the face of his agency. People want to work with people they, know, like and trust.
Not every post you write has to be original. This is a “resource” post that has information that is gathered and relayed to his best target audience. His blog becomes a repository of helpful information that is pertinent. Not every post has to be original content.
The post title is written for SEO. If there is a consistency in utilizing “green marketers” in the post titles, Park has an opportunity to dominate this search term in Google.
People tend to read differently online than they do in print, they scan. This post is easily scanned. Good, helpful, valuable and concise information. The writer has done the work for the reader and highlighted the important info.
The author gives credit and links by to his original sources. He even provides accolades to the person who brought this information to his attention.
Park has pulled together a great resource lists for his readers and asks others to share additions to it. He’s inviting participation.
This post has the right “share buttons” that allow it to become viral and generate traffic beyond SEO. Park also repurposes his blog’s content and generates traffic through an email newsletter, Twitter, Facebook and LinkedIn apps.

These are some additional examples of other agency blog posts’ that I think are on target:

Leave a Comment » | Agency Blogs, Social Media | Tagged: ad agency blog, blog posts, Park & Co, park howell, Social Media | Permalink
Posted by Michael Gass

Expand Your Agency By Narrowing Your Focus

August 6, 2009

Most ad agencies have an unfocused new business strategy. They try to be everything to everybody. Tim Williams, in a recent article titled, “Focus to Grow”, says,

“In turbulent times … The natural response is to “try a little bit of everything”; to expand your services, broaden your capabilities, and try to appeal to more clients. It seems like common sense, but it’s exactly the wrong response. The best growth strategy — in good economies or bad — is to decide what not to do.”

Tim sites these five benefits for the agencies that are willing to expand by narrowing their focus:

The greatest earning power. It is a no brainer, a specialist will always earn more than the generalist.
The largest geographical market area. “Focused firms draw clients from all over the globe, not just from their own Zip code.”
The fewest competitors. ”The easiest way to narrow your competition is to narrow your focus.”
The greatest degree of respect from clients. ”Knowledge and expertise = respect.”
The most sophisticated clients. “A quality value proposition attracts a quality client.”

There are a lot of agency principals that agree with this thinking but are afraid to take the initial step-out. I understand their hesitation. But there is a way to take the initial steps without the perceived risks through the use of social media. Social media allows an agency to:

“Easily” target a specific audience (i.e. Locomotion Creative, Blue Collar Branding)
Discover its most appealing point of differentiation through an active engagement with its best prospective clients (i.e. Stephanie Holland, She-conomy)
Be positioned as an expert (i.e. Park Howell, A Brighter Shade of Green Marketing)
Affordably build a national awareness among your best prospects (ie. Jaci Russo, The Russo Group)
Allow your prospects to better understand how you think, your philosophy and strong points of view (i.e. Bob Hoffman, The Ad Contrarian, )

These are some helpful articles to get started. I would also encourage you to read Tim Summer’s book Take a Stand for Your Brand

6 Comments | New Business Trends, Recession, Social Media | Tagged: Blogs I Recommend, Bob Hoffman, Ignition Group, Locomotion Creative, Michael Gass, park howell, Social Media, Stephanie Holland, Take A Stand for Your Brand, Tim Williams | Permalink
Posted by Michael Gass

How I typically start my day using social media tools for new business

March 18, 2009

Without some established habits the internet can become a black hole where you waste a ton of time and accomplish little. I have client responsibilities plus things that must be done for my own company so I try to have a strategic, disciplined approach for the start of my day that works well for me.

I’m often asked to describe my typical morning using social media tools for new business.

The first thing I do every morning is check for messages. I’ve set up online monitors to keep me aware of conversations, links, comments regarding my personal brand, client’s, competitors, industry info as well as new business opportunities for agencies through RFPs, agency reviews, etc.

I use tools like Google Alerts, TweetBeeps and currently have daily alerts using terms like the examples below that are automatically emailed to me.

“Michael Gass”
“www.michaelgass.com”
“www.fuelingnewbusiness.com”
“agency review”
“advertising RFP”
“environmental marketing”
“www.parkhowell”
“Park Howell”

I scan through the email alerts to see if there is important info for me or one of my readers, clients and others who are in my network.

The next thing that I typically do is check my Twitter account to see if there are any “Replies or Direct messages.” I then check for new followers and send them a personal direct message. I will conduct a quick search using search.twitter.com and/or Tweetscan checking for conversations and comments about @michaelgass. I then make appropriate responses. When you get in a habit of doing these things it takes only a few minutes.

I go next to my Google Reader account which contains RSS feed subscriptions for some 30 blogs, local, state and national news and of course sports. I use the list view to quickly scan through typically 125 to 160 daily articles.

I have several favorite blog authors that I read everything that they write and others I look for post titles that draw my interest. I’ll click on the ones of interest. If the article warrants I’ll “Share” the item and/or “Star the Item” in Google Reader. I may use the info for one of my blog posts or I may click on my “Twitthat!” button that I’ve setup in my browser bar. Twitthat is a shortcut to posting an article on Twitter that might be of interest to my audience. It automatically states the article title and compresses the URL. It takes literally seconds to post an article to Twitter. A great tool.

Another tool that I might use is “PressThis,” also in my browser bar. If I come across an article that gives me inspiration for a post or one that I want to identify in a post as a resource for my readers I can PressThis and it will automatically post a draft post in my WordPress blog that automatically will include the post title and link to the source.

I may spend 20 to 45 minutes scanning and reading posts that are organized for me in GoogleReader. But it is a more focused approach that saves lots of time.

After I’ve done these tasks which mostly involves reading I go to my WordPress blog account for FUEL LINES. I quickly check the analytics to see what my blog traffic has been, what posts have generated the most traffic, what words were used in search to find my blog, etc.

I try to publish one new blog post per business day but I generally write these on nights and weekends and preset the publishing date/time. I have roughly 90 blog post drafts so I don’t have much difficulty finding something to write about even though I now have over 282 blog posts published on FUEL LINES.

This reflects a typical morning that takes approximately an hour of my time but I find that it is an hour well spent and provides a great start for the day.

What are some tips that have been helpful to you that you’d like to share?

Additional articles that may be of interest:

8 Comments | New Business Tips, Social Media, Time Management | Tagged: advertising agency, Blogs I Recommend, Google Alerts, Google Reader, Michael Gass, On the Web, online communities, park howell, RSS, social media tools, Stephanie Holland, Twitter, TwitThat, TwitThis, WordPress | Permalink
Posted by Michael Gass

10 Blogging Tips for Ad Agency CEOs

February 27, 2009

The tips below are going to differ considerably from other recommendations in the blogosphere. But please be reminded that they are intended primarily for agency principals of small-to midsize ad agencies and given entirely from a new business perspective. Agency principals have to “get” social media. You can only “get” it by being a participant.

A personal blog will provide you with a direction, focus and professional enrichment unlike anything you have ever experienced before. Your personal networks skyrocket giving you the opportunity to generate the right kinds of new business leads that are a better match for you agency. Plus, you wont have to be constantly chasing after new business, your new business pipeline will always remain full.

As important as a website was for your ad agency a blog is now as equally important if not more so. It should become the gateway to your agency.

So with those things being said, here are my 10 tips for the development of an agency blog for new business:

1. Before you start to write learn to listen.

Identify and read other online resources that would important to your target audience. Read blogs of competitors. Subscribe to blog RSS feeds through Google Reader or the feed reader of your choice. Using a feed reader will greatly help you to strategize and organize your online reading. Get a feel for how blogs are written. Writing a blog post is much different than writing for print. People tend to scan for information online rather than reading word-for-word. You’ll gain lots of ideas for your own posts from your online reading.

2. Do not incorporate your blog into your agency’s website.

You will need to allow your agency blog room to breathe and evolve apart from your current branding. As you interact with your target audience, your online focus group, they will become the decision makers as to what information resonates, what messages are appealing, what their marketing challenges and obstacles really are. You may think you know what they want but you will continually be surprised as you receive their input, reflect upon your blog’s analytics. What you gain from this experience will help you discover an “appealing” position and proper branding for your agency from your prospective clients perspective.

3. Blog posts should written by the agency’s principals.

Social media is personal and you are the face of your agency. We are in a relationship oriented business and clients want to work with someone that they know, like and trust. Therefore agency principals should lead the way.

Another reason I advocate that the blog post be written by the agency principals, is that they are the least likely to leave the agency. Therefore equity isn’t lost if a staff member chooses to leave for another agency.

4. Keep the design simple.

Limit your creative and interactive staff’s involvement in the design process unless you want to greatly slow the process down. The design of your blog should be nice and clean, not the place showcase your agency’s creative capabilities. Here content is king. I personally recommend using either WordPress.org or WordPress.com as your blog platform. These are simple blog platforms that are relatively easy to use and provide just the right bells and whistles.

5. Own your domain name.

I have seen a number of agency blogs with a wordpress.com or blogspot.com in their URL. Be sure to own your domain name. That way, if you ever change blog platforms, you wont lose traffic to your site. I

6. Create a simple written plan for your blog.

From my perspective, the objective for your blog is to generate leads and new business for your agency. To reach this objective you will need to identify your target audience, who you are writing to. What are their advertising/marketing/communication challenges? In what ways can you become an invaluable resource and help? You’ll need a name for the blog. An appropriate tag line that states what this site is about. Park Howell’s tag line, “Creating a deeper shade of green marketing” says a lot. Mine, “Fueling ad agency new business.” Identify the categories that you will be writing to. I would suggest limiting the categories to 10 or less. Mine are new business, tips, tactics, tools talents and trends.

As you begin your blog remember, you cannot be everything to everybody and the more general your blog is the less traffic you can expect. Within 10 months time I’m generating 16,000 page views to a very specific target audience, small-to midsize ad agencies.

7. Keep a list of blog post ideas.

I’m often asked “don’t you run out of ideas when you are primarily writing about new business for ad agencies?” The answer is no. Every morning I start the day by opening my Google Reader. I have RSS feeds from about 16 of my favorite blogs. I scan quickly through the list of post titles, when one catches my attention I open it up and read it. It often sparks ideas for my own posts or is information that I can site and link for my readers. I use a browser bar tool called “Press This” that allows me to post a draft of that article in my blog. I have some 270+ posts that are published and over 45 drafts. I often peruse through my drafts for a post to flesh out. I also keep a list of post ideas on my DeskTop. I never find myself lacking for something to write about that wont be of some help to my audience.

8. Set a goal for the number of posts to write per week.

I saw a dramatic change in my blog traffic and audience interaction after I reached the first 50 posts. That seems to be a magical number not only for me but for clients as well. I actually put principals on a schedule and help coach them to write their first 50 post within thirty days. By the end of the thirty day period they have developed some helpful habits, understand how to write for web and find their own style. I have a goal of posting five times a week. The feedback that I gain is what motivates and excites me. My readers are very loyal and I don’t want to disappoint them by not having fresh content.

9. Repurpose your blog content.

With over 270 posts I have lots of material to utilize through other new media tools. Your blog posts can actually be turned into a book, that was one of my earlier goals and I am close to the content needed. You can also create your own ebook, white papers, EzineArticles, informational press releases from your content. I can use my blog post content for an email newsletter that is sent every other week. It takes literally minutes to create the newsletter which in turn generates a lot of traffic to my blog. I use a tool called Tweetlater, to automate posting on Twitter which is now the leading traffic generator for FUEL LINES. You will find all the effort you’ve put forth in your writing for your blog can be repurposed in lots of different ways through a number of different online channels and will have a long, long shelf life.

10. Learn how to generate blog traffic.

The current communication revolution makes it critical that you know this stuff so that can provide better direction for your agency and for your clients. Park Howell, president of Park & CO, an ad agency in Phoenix, AZ, created a Film Festival contest among his staff with the winning team receiving $1000. Each team had to create a video, upload it to YouTube and create an online campaign to drive traffic to it. He was helping his staff learn by doing. That is what having your own blog can do for you. Learning how to generate traffic to your blog is an eye opening experience. You will better understand SEO, web analytics, RSS feeds, email campaigns, HTML, etc. Plus you will know the importance of and learn how to use tools like FaceBook, LinkedIn, Twitter, Delicious, Technorati, Digg and StumbleUpon just to name a few.

Understanding social media is not for a specialized department or group within the agency. Every staff member needs to understand it. How will your agency be able to integrate social media into the marketing mix for your clients if you and your staff really don’t understand it. What better way to learn than to use these tools than to generate new business for your agency through social media.

Social media is permanently revolutionizing our industry. It isn’t an option to not participate. If your agency is to survive you’ve got to “get it.” Only as a participant will you genuinely come to understand what a valuable tool it is for your agency and for your clients.

18 Comments | Agency Blogs, Content Marketing, New Business Trends, Social Media | Tagged: ad agency, agency blog, agency ceos, agency principals, new business, park howell, park&co, SEO, Social Media | Permalink
Posted by Michael Gass

Ad Agency Creates Online Film Festival on YouTube

October 28, 2008

Park & CO president, Park Howell, came up with a great idea to help his ad agency staff better understand new media. He led his agency to create their own employee Film Festival competition.

The agency’s staff were divided into 8 teams. Each team had to create a self-produced video that would be uploaded to YouTube and then they were to generate traffic to their video. The winning team would receive $1,000. The winning criteria was to get the highest number of clicks.

The winning team was led by Kim Hodge and team members included Courtney Steuck, Heidi Moore and Sabrina Sherrell, also known as the “Bad Ass Babes.” They attributed their success to a well planned marketing strategy. They knew that cute animal video’s often became a popular subject that easily became viral. They created a 30-second parody of a Gap commercial, with dogs lip syncing to Depeche Mode’s “I Just Can’t Get Enough.”

The group started planning the shoot and called on a host of friends, the area’s best directors of photography, editors, and grips. They were able to persuade the crew to donate their time promising to use the $1000 prize money and donate it to a local animal shelter.

Following a day of shooting and edits, the team got together, and played the video. They knew immediately that they had a winner!

At the official opening to the Film Festival, all the videos were played and awards were given for Best Cinematography, Best Actor/Actress and Best Direction. Then the 8 teams were set free to their offices to upload the videos onto YouTube and to start spreading the word.

The Bad Ass Babes constructed a great email to accompany the link and out it went, with “Dogs Helping Dogs” in the subject line and our pledge of $1000 to charity if their video got the most clicks in their agency’s competition. They posted it to every person in agency and personal address books and to their Facebook pages. They also identified blogs and websites dedicated to animals, and within 2 weeks their video was being viewed in countries as far and wide as South Africa, The Netherlands, and Australia.

They also had numerous dog-related Yahoo! groups working with us, sending out daily reminders to their members to click the video. Rhodesian Ridgebacks are featured heavily in the piece and breed groups around the world started to take ownership of the piece and joined forces with us to ensure the dog’s video would win.

Their video was even posted on the largest dog blog in world www.dogster.com

Kim’s team grew from 4 people, to an online network of over 40 people, all dog lovers, because of the charity aspect made contact with animal blogs around the world to promote the video.

After a 4-week posting, the team ended up with 8350 clicks, with their nearest competition over 7000 clicks behind!

The teams winnings were donated to The Arizona Animal Welfare League/SPCA, the state’s oldest and largest no-kill shelter, which provides temporary homes for nearly 2,000 dogs and cats every year and offers medical and behavioral treatment for those in need.

The winning video:

Park&Co have been already been able to utilize the results of their contest in client and prospective client meetings. It has been a great tool to promote their agency.

23 Comments | New Business Tactics, New Business Tools, New Business Trends, Promotion, Social Media | Tagged: ad agency film festival, Courtney Steuck, dogster.com, Heidi Moore, Kim Hodge, Park and co, park howell, Sabrina | Permalink
Posted by Michael Gass